Top 5 Strategies Every Marketing Plan for Criminal Lawyers Must Have

Marketing for criminal law firms is highly competitive, with many lawyers vying for the same clients. Be sure to give your defense firm an edge over its competitors with the most cutting-edge digital marketing strategies.

Clicks Geek is a premier marketing agency specializing in legal marketing nationwide. Please contact us to consult about how we might help you with these and other aspects of marketing your criminal law practice.

The Most Effective Defense Lawyer Marketing Tactics

Select Your Ideal Customers

Law firm marketing without the clear ability to define your target audience will lead to high advertising costs without the desired results. Your ads should target people who are most likely to convert, such as individuals who need or are likely to need a criminal defense attorney.

Have a Conversion-Focused Website

Over 70% of consumers decide whether to patronize a brand after visiting its website. Showcasing the following unique selling propositions (USPs) on your landing page will convince visitors you are the right criminal defense attorney for their needs:

  • What features differentiate you from other criminal defense lawyers?
  • How many cases have you won?
  • What testimonials and awards you have received?
  • What can you tell about your practice area, your credentials, and your years of experience?
  • What unique personal qualities do you bring to client cases?

Make sure to optimize your site’s user experience, also. Otherwise, the site may fail to convert the traffic it receives from your marketing tactics. (If this is another language to you, ask us. We’ll translate into Clicks-Geek-ese).

Drive Traffic with Search Engine Optimization (SEO)

According to recent statistics, 75% of searchers never go past page one of the search results. Search- optimize your site and get a steady stream of organic traffic by performing keyword research. Use the most-searched terms to develop high-quality content that ranks well in search results.

Other tactics for improving your law firm website SEO are link-building and boosting your site’s speed and mobile-friendliness. If most of your prospective clients are within a specific geographical area, focus on local search optimization to give you an edge over other criminal defense firms in that location.

Pay-Per-Click (PPC) Marketing

PPC is the fastest and easiest legal marketing strategy for driving high-quality traffic to your site. Unlike search optimization that takes weeks or months to deliver tangible results, a well-executed PPC campaign can deliver a substantial return on investment within a day. Plus, different types of defense attorneys can tailor the digital marketing tactic to fit their budget and other requirements.

PPC marketing is possible on most search engines and social media platforms. Google Ads is the most popular PPC option because Google has billions of users and offers excellent features for targeting the right potential clients.

Email Marketing

Email advertising is one of the oldest digital marketing tactics that law firms use. Even though it is old, it is still effective for boosting brand awareness and staying in touch with existing and potential clients. Like every other strategy on our list, email advertising works best when it targets the right people and uses engaging conversion-focused copy.

Get in Touch with Our Law Firm Marketing Specialists

Instead of struggling with marketing your criminal defense law firm yourself, let our experts at Clicks Geek do it for you. We have years of experience tailoring and executing advertising strategies to help criminal defense attorneys reach their business goals. Please contact us today at 917-310-1597 to schedule a consultation and see how we can help you outshine your competitors.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
© 2024 Clicks Geek · Designed by:
  • Solutions
  • CoursesUpdated
  • About
  • Blog
  • Contact