Employment Lawyer Marketing Tips That Actually Work

Employment attorneys are always looking for new ways to sell their services and gain leads for new clientele. With the fluctuations in today’s workplaces, employers are not paying close attention to employment regulations as they should, meaning that employment law firms should have plenty of work.

Unfortunately, finding new clients is not as easy as it may appear for an employment attorney. Read on to learn how to gain potential clients and improve your online conversion rates with these law marketing tips.

Create a Professional Website Design

If employment attorneys want to make a good impression online, they need a superior, professionally designed website. The site should be user and mobile-friendly, responsive, secure, and have lightning-fast loading speed. People often bypass websites with poor interfaces and designs or ones that don’t offer comprehensive solutions to their employment problems.

When developing the website, be sure to include details about your firm and discuss why you are an expert at winning employment cases. Everything on your site should point to your practice areas, topics related to employment law, online reviews, and other details that make your firm stand out from others.

Develop Efficient Search Engine Optimization (SEO)

SEO makes your site more appealing to search engines and helps you achieve better rankings on browser result pages. Factors that determine site optimization include website content with backlinks, keywords, and relevant information. All of your content should contain high-ranking search phrases like “wrongful termination lawyer” and “employment discrimination lawyer” to solidify your position as an authority figure in your field.

Spread Information About Your Employment Law Firm on Social Media

You can also use social platforms to market your skills and network with casual acquaintances and colleagues. They allow for organic engagements and paid advertisements to help you reach your target audience in your local area. People often search for employment assistance on LinkedIn, Facebook, and Twitter, so those are the best platforms on which to build a presence as a lawyer specializing in this branch of law.

Use Pay-Per-Click (PPC) Advertising

Google Ads is the leading PPC marketing tool. Listings for your firm will pop up at the top of Google searches when people search for terms related to your practice. You pay for the advertisement at a cost-per-click only when they click on the link and visit the designated landing pages.

As an attorney, you can have a visitor-to-client conversion rate as high as 70% by running a well-managed Google Ads campaign. Your site’s design, unique keyword usage, landing page content, and calls-to-action will help you stand apart from other employment lawyers.

Achieve your business goals and experience the benefits of successful ad campaigns by reaching out to us at Clicks Geek. We are a Premier Partner Agency for Google AdWords. We manage high-volume advertisement budgets to ensure a return on your investment and generate consistent leads to build clientele and grow revenue. We also offer courses to help businesses learn how to manage their digital advertising.

To speak with us today about your marketing needs, please call (917) 310-1597.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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