Instead of spending more money on internet marketing for your bankruptcy law firm, we can tell you how to get more clients with less spending by optimizing your bankruptcy firm ad strategy. Our marketing company experts at Clicks Geek give you a taste of our best digital marketing tips for getting your bankruptcy practice more clients through online advertising. For more information, please call us.
Build a Strategy Around Your Client Profile
One of the best ways to grow your law firm is to identify your target audience and focus your marketing strategy on catering to their specific needs. Whether you’re targeting working individuals or insolvent business owners, consider what kind of bankruptcy attorney or legal services your ideal demographic will need and what platforms they use so you can shape the message of your content to appeal to them.
By presenting your firm as the solution to the problems they are searching for online, you’ll be more likely to generate successful leads for your marketing campaign to convert and thus develop a niche clientele.
Instead of merely listing your services, focus your website-based content around being the best bankruptcy attorney solution for each client’s problem. Explain the value your services will bring, as well as what makes your bankruptcy law firm unique and a more desirable option than competing bankruptcy law firms.
Utilize PPC Campaigns and SEO Practices
For immediate results, you can rely on pay-per-click (PPC) strategies to make sure your bankruptcy law firm climbs to the top of the results for search engines in searches by potential clients. Using Google Ads PPC tool gives you a steady flow of leads by placing your firm in a sponsored spot at the top of search results.
Bidding on targeted keywords related to your practice areas allows you to be seen first on Google searches. Feedback through analytics will allow your advertising costs to stay reasonable by tweaking your digital marketing campaign to only bid on keywords that show up as likely to convert leads.
Search engine optimization (SEO) of the content on your website, business pages, and social media is another way to improve your website traffic. SEO marketing strategies target specific bankruptcy process and transactional terms that prospective clients search. These will raise your firm’s relevancy in Google’s algorithm and improve its ranking on search pages.
Keep Your Websites Up-to-Date
To keep searchers interested after you successfully direct them to your law firm’s site, you should have a superior website design that looks professional and has a great user interface. Fast loading speeds and responses to inquiries will keep the visitor’s buying interest high. Combined with simple-to-use buttons and forms for both desktop and mobile usability, powerful websites can successfully convert leads looking for quick-and-easy access to bankruptcy solutions.
Google My Business is also a helpful free resource to increase brand recognition when marketing for bankruptcy attorneys. Regular updates with resources, images, and customer reviews will keep your business high in the search engine algorithm’s priority. Also, using this tool with easy-to-find and consistent contact details makes your firm stand out in Google Maps and online search results.
To get help from Clicks Geek, a Google Partner experienced in marketing for bankruptcy lawyers, please contact our marketing team today at 917-310-1597 or via our Contact page.