Here’s a quick quiz: if your limo company needs to attract new customers in a hurry, should you invest in pay-per-click (PPC) advertising or perform search engine optimization (SEO) on your website?
For fast results, limo services turn to PPC campaigns. However, SEO can be an effective long-term digital marketing strategy to make sure your limousine company gets noticed and stays that way. Let’s look at how your business can take advantage of each.
PPC for Your Limo Service
With PPC ads, limo companies pay search engines like Google to display their advertisement at the top of search results when people enter specific keywords. Your company might focus on search terms related to the areas you serve and the amenities you provide. You might also consider alternate phrases such as “limo rental” as well as “car service.”
PPC ads are great because you only pay when someone actually follows the link to your business’s website. This also means you can set a monthly budget to generate leads when you need them, but slow down as your limo company books up.
PPC can start making a difference immediately, but don’t get discouraged if those leads don’t all turn into customers–limo services find that their conversion rates improve over time.
Remember that your PPC management must include building an attractive and easy-to-use website. Make sure visitors to your site land on a page that’s rich in content about your business and also contains contact information, as well as a form where they can leave a comment, name, email address, and phone number so you can get in touch with them.
Search Engine Optimization (SEO) for Limo Companies
If you want to get to the first page of Google’s search returns without paying, you’ll need to invest in SEO. However, this takes patience and time, so it might not be as helpful to new companies.
To make a business site attractive to a search engine’s algorithm, you must provide a well-engineered and easy-to-navigate site that contains engaging content and high-quality customer support. That means a fast website with easy online booking that encourages customers to return the next time they need a limo. Remember to look out for prospective customers whether they’re looking for you on a computer or a mobile device.
Limo SEO is a fine long-term strategy. If your business keeps a well-oiled web site up for a few years and incorporates some important keywords, search engines will begin to list your established business just under the paid ads, but for free, which will help you get noticed on mapping apps.
How Can SEO, PPC, and Other Marketing Tools Help My Limo Business?
Ideally, you can use a mix of SEO and PPC ads to promote your company, though a paid campaign will work faster in the short term. If you aren’t sure where to start or how to invest wisely, consider hiring a marketing agency like Clicks Geek to help you determine the best and most cost-effective way to attract new customers. Call us today at 917-310-1597.