From Oct 14 to Nov 12, 2026, a Facebook ads campaign we manage for a local junk removal business brought in 127 leads from Meta lead forms at $27.25 per lead. Ad spend for the window was $3,461.06. In the 30 days before, from Sep 14 to Oct 13, 2026, the same account recorded 114 leads at $30.78 per lead.
You can also review more dated case studies from accounts we manage.
How much do Facebook Ads leads cost for a junk removal business?
In this account, the cost was $27.25 per lead from Oct 14 to Nov 12, 2026. Meta Ads Manager recorded 127 results as Leads (Form). Each of those is a form submitted through an Instant Form on the ad, not a click, a page view, or a Messenger conversation. Meta describes lead ads with an instant form as a way of asking “people who may be interested in your business or service to fill out a form, without requiring them to leave Facebook or Instagram.” The daily budget was $116, and the campaign spent $3,461.06 in that window.
| Metric | Value | Window |
|---|---|---|
| Leads (Form) | 127 | Oct 14 to Nov 12, 2026 |
| Cost per lead | $27.25 | Oct 14 to Nov 12, 2026 |
| Daily budget | $116 | Oct 14 to Nov 12, 2026 |
| Amount spent | $3,461.06 | Oct 14 to Nov 12, 2026 |
| Impressions | 83,183 | Oct 14 to Nov 12, 2026 |
| Leads (Form), previous period | 114 | Sep 14 to Oct 13, 2026 |
| Cost per lead, previous period | $30.78 | Sep 14 to Oct 13, 2026 |
| Amount spent, previous period | $3,508.36 | Sep 14 to Oct 13, 2026 |
Recorded in the ad account. Shared on Nov 13, 2026. The daily budget and the previous period figures come from the same account and are not in the screenshot below.
Results vary by market, offer, and how the account is set up. These figures are from this account and these windows only.
What did we change in this account?
The campaign has been running since April 2024. In July 2025, we moved delivery from Messenger to an Instant Form ad set, so people who saw the ad could send their details on a form without leaving Facebook or Instagram. From Sep 14 to Oct 13, 2026, it recorded 114 leads at $30.78 per lead. From Oct 14 to Nov 12, 2026, it recorded 127 leads at $27.25 per lead. That is about 11% more leads at about 11% lower cost per lead.
If you want Facebook Ads set up to collect junk removal quote requests, have our team run Facebook Ads for your business.
What should a junk removal owner take from this?
If you run Facebook Ads for junk removal, judge the account by lead form submissions and by the cost per lead in a dated window, not by clicks or impressions alone. In this account, Oct 14 to Nov 12, 2026 produced 127 leads at $27.25 per lead, up from 114 leads at $30.78 per lead from Sep 14 to Oct 13, 2026. That is what happened in this market and these windows. It is not a forecast for every junk removal company.
We run campaigns like this one through our Facebook Ads management service for local service businesses.
Want us to do this for your junk removal business?
We run Facebook and Instagram ads that collect local junk removal quote requests from people in your market.
