Do you have an engaging web presence? The commercial cleaning industry has become increasingly competitive, and many small businesses are struggling to get new customers. As more and more cleaning services are going online to implement janitorial marketing ideas, you need to do so, too, rather than watching from the sidelines as your pool of potential clients dries up.
You don’t have to be an advertising expert to promote your business effectively. By applying a few simple ideas to your marketing strategy, you can grow your janitorial business with high-quality cleaning customers. If you’d like to take it to the next step with digital marketing, you should consider a professional agency like Clicks Geek to help you maximize your lead generation.
Develop an Online Presence With an Attention-Grabbing Website
People who want janitorial services will go online to find a reputable cleaning business. If you’re going to get your company name out there, you must have a reputable and professional-looking website. While contact information like your phone number and email address is a good start, it’s not enough to set your business apart from the rest.
Many factors come into play regarding website design, including:
- ease of use
- availability of relevant contact information
- mobile-friendly site
- adding a blog with related posts
To get the best results, take the time to make your commercial cleaning website something special.
Also, make sure to develop a website that is search engine optimization-friendly. SEO influences where your site will show up on an organic Google search for particular keywords. If you want plenty of eyes on your site, you’ll need high-end content marketing, smart keyword use, and a user-friendly site that the Google algorithm likes.
Use Pay-Per-Click Advertising
One useful way to get your cleaning service page highly ranked is to use Google Ads. Pay-per-click marketing allows you to circumvent SEO and simply pay Google to be at the top of a keyword search. Actually, you don’t pay for the spot, but instead, for each time a visitor clicks on your ad.
While PPC sounds like the idea janitorial marketing trick, there are many nuances that you need to be aware of when using it. Google has a choice about which cleaning services it will display, so you still need high-end content, as well as a landing page with a call to action that will convert leads to paying customers.
Working with a Google Ads manager at Clicks Geek can help boost your company visibility while keeping PPC costs low. PPC has many pitfalls, and working with the experts is essential to avoid them.
Set Up an Email Campaign
You don’t have to rely exclusively on online marketing to get your janitorial services out there. Email marketing is a modern and less expensive form of traditional direct mail marketing, which targets a wide range of customers and tells them about your cleaning business.
Know Your Target Market
Not every cleaning company is the same. Some companies specialize in upholstery and carpet cleaning, while others focus on the home cleaning business. What drives any good marketing campaign is understanding what your customers want and who they are.
If you want to attract young adults, having your business on social media will be most effective. At the same time, you’ll get more traditional older people and commercial business through mail campaigns and online strategies.
Navigating through the complex world of marketing by yourself can be challenging. We invite you to get in touch with Clicks Geek to find out how we can make your marketing shine. Call us at 917-310-1597 or visit our Contact page.