As a foundation repair contractor, you understand the importance of a solid base. Building your business requires a similar approach, and that all starts with foundation repair marketing.
While you might want to spend your time with tasks like basement waterproofing, you need to create a strong sales pipeline. Getting leads from marketing is crucial to your company’s success.
Take five minutes and read our simple marketing tips for getting more foundation repair leads.
Audit Your Website
Without a well-designed site, prospective customers and search engines won’t give your foundation repair business a second glance. Having an up-to-date, professional website builds credibility, captures attention, and conveys your expertise.
Review the following aspects of your site:
- See how fast pages load on different devices — aim to keep it at three seconds or less.
- Check that your site loads on mobile devices and tablets
- Assess how easy it is to find your phone number and details.
- Double check all pages use the right HTML markup.
- Ensure you include photos of your work, testimonials, and team member bios.
- Clearly state your service area
- Place clear calls to action across your site to drive leads.
Use Pay-Per-Click (PPC) Advertising
Your digital lead funnel will rely on paid ads. Organic traffic is useful, but search engine optimization might not be sufficient to maintain steady income. Paid ads are the only way to make sure that your company tops Google’s search results.
PPC is one of the most popular forms of advertising in the foundation repair industry because it’s highly effective. With the right strategy, you’ll see a significant increase in qualified leads. What’s more, you only pay for results or when someone clicks on your ads.
Google Local Service Ads are highly effective for foundation repair contractors because they connect you with interested people near you.
Use Your Google My Business (GMB) Page
Your GMB page is a free tool that Google provides. It operates much like a simple website, but, more importantly, gives Google a way to confirm your company’s address and contact information.
GMB helps web users see reviews of your work and photos of your team. It will also place your company on Google Maps and can give you a bump in search results rankings.
Use Content Marketing
Content marketing is a long-term strategy with few immediate rewards. However, it is one of the best methods because it has such a high return on investment. A well-crafted blog post or great video will remain relevant to potential customers for many years, giving you countless leads over time.
Your content should focus on signs of foundation damage and how to repair the problem. Be sure to practice SEO so that Google ranks your content. At the end of each post, softly pitch your services and include your company contact details and a contact form.
Does Your Next Campaign Need a Solid Foundation?
Call Clicks Geek today to schedule an appointment and refine your lead generation process. Together we’ll create a winning ads strategy to get you more phone calls and website visits.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
