The foundation repair industry in the local space can be very competitive. With several contractors competing for the same customers, you need to make sure that your repair company is the one that comes first to their minds.
How do you do that? Here are a few foundation repair business advertising ideas that will help your lead generation and grow your client base.
Run a Digital Campaign With Google Ads
One of the essential marketing tools that you will want to capitalize on is to be competitive in online search engines. This process is commonly referred to as Search Engine Optimization (SEO). Some SEO tips include using industry-relevant keywords on your site and adding internal links on your pages.
But optimizing your site takes time, even for the best websites. An excellent way to see results right away is to run a digital campaign with Google Ads. A promotion with Google Ads places your company at the top of certain search queries.
This marketing method can control your costs when you opt for a Pay Per Click (PPC) campaign. A PPC campaign charges your account only when someone clicks your promoted link. This method saves foundation repair contractors a lot of money.
Start an Optimized Website
A website is a mobile home for your business, where potential customers can learn about the services you offer. Websites also make it easier for customers to contact you and allow for more than just word-of-mouth business referrals.
As we mentioned above, certain search engine optimizations will help your website get seen by many people. You want to make sure that your website is clean and gives visitors a clear sense of what it is you offer.
One thing that helps convert people to customers is a call-to-action. A call-to-action directs your customers to where you want them to go, such as your contact page. Listing your phone number on all pages of the website increases the chance of bringing in new leads.
Another technique to entice local homeowners to your site is to create relevant landing pages for your target audience. For instance, you can make a “common foundation problems” or “accessing your crawl space” area of your website so customers can look at use-cases for a service area similar to theirs.
Create a Photo Gallery
Another marketing resource that is particularly beneficial to a foundation repair contractor is a photo gallery. Homeowners love seeing the before and after of a repair job. Plus, it gives them confidence in hiring you if you have a beautiful photo gallery.
The beauty of creating a photo gallery is you can bolster your website as well as your social media account. This set up gives your company multiple opportunities to attract new leads.
Get Help With Your Company’s Online Marketing
Are you and your team looking for help with converting leads? Clicks Geek specializes in white label PPC campaigns and can help you get the most out of yours. Fill out our brief contact form to get started today!