If you own a fence company, you know that business can boom one week and slow to a crawl the next. Luckily, pay per click (PPC) ads are a great way to grow your business at a rate you can control. If you’ve never run a PPC campaign, an advertising professional can help your business develop an entire marketing system that fits your budget and attracts lucrative contracts.
This page provides some marketing tips to help your fencing business thrive, but if you don’t have experience with marketing strategy or just want to make sure you’re focusing on the best marketing ideas, contact Clicks Geek today. We’ve worked with fence contractors and other small businesses and can help your company stand out from the competition.
How Can PPC Advertising Help Your Fence Business Grow?
As the name implies, your business pays each time a prospective client clicks on a PPC ad. Google Ads are a fantastic way to use PPC ads to get your brand name ahead of your rivals when people search for fencing companies near them.
Since you pay for each click, your business can set a marketing budget each month, so you can pay extra when you’re on the hunt for new clients but dial back once your calendar fills up.
A marketing firm like Clicks Geek can help you select search terms that are relevant, specific, and appropriate.
For example, if your fencing business serves multiple cities and makes the most money from commercial projects, your search terms could include “fence company,” each of the cities and towns in your territory, and words related to commercial projects such as “factory,” “warehouse,” and “office park.”
This ensures that when people turn to a website like Google to find a fencing company, your business will be at the top of the list.
Likewise, you need to prevent searches for services your company doesn’t provide so you don’t waste money on an audience that produces leads that don’t turn into sales.
How Can I Turn Leads into Clients at my Fence Company?
If you haven’t updated your website in a while, remember that you might lose sales if your ads send potential customers to a poor website.
The landing pages on your website should include information about your services and a phone number or email where potential clients can reach you. Making sure your website is informative and looks polished can make a huge difference in attracting customers.
Should I Hire a Marketing Firm?
Fence companies that don’t seek professional marketing help may not get the best returns on their investments in advertising. A marketing firm like Clicks Geek can help you establish a successful PPC campaign, spruce up your website, help you produce YouTube videos, and assist with your other social media accounts.
If you’re still advertising via yard signs and ads in business directories, consider the potential growth a PPC campaign could have. At Clicks Geek, we have experience in the fence industry and would love to help. Contact us today to start your marketing campaign!