If you own a fencing business, implementing a sound marketing strategy is critical to generate leads and grow your business.
Below, we look at various marketing ideas for fencing companies to help them reach their target audience, get more fencing projects, and grow their businesses.
Nurture Relationship with Existing Clients
Maintaining a relationship with previous clients should be an integral part of your marketing plan. A satisfied client will keep using your services and recommend your fencing business to people they know.
However, you have to stay in contact with your previous clients to make sure they know you are still in business. You can stay in touch with your client base by sending them newsletters, congratulatory emails, and information about your referral program.
Set Up Free Online Business Listings
By claiming free online business listings, you can increase your fence company’s online visibility significantly. You should list your fence installation company on all reputable business directories, including the online Yellow Pages, Yelp, Foursquare, and Bing. You also need a business account on all relevant social media platforms, including Facebook, Twitter, and LinkedIn.
With the free Google My Business (GMB) service, you can promote your services in the local pack listings, complete with your location, website address, and contact information. You can also ask your customers to leave reviews on your GMB listing.
Increase Organic Page Traffic Through SEO
Search engine optimization (SEO) is the process of improving your website design and various on-page elements to rank higher in search engine results pages. Links from reputable sources to your website will also improve your search engine ranking.
SEO tactics for your fence company include:
- Keyword research to determine your customers’ search terms
- Content creation to improve your site’s value and relevance for specific keywords
- Improving site navigation and page loading speeds
- Optimize your site for mobile
- Use location-specific “About Us” and “Contact Us” pages
Pay-per-click (PPC) Advertising on Social Media
A PPC ad campaign involves the strategic placement of online ads. You can run a PPC ad campaign as part of social media marketing, and you only pay when someone clicks on your ad. With PPC, you can target a specific audience within your service area, making this marketing method highly effective.
PPC ad networks that’ll work best for your fence company include Google Ads, Bing Ads, and various social media platforms, such as Facebook and Pinterest.
You can also consider a cost-per-lead agreement with an advertiser, in which case you only pay when a potential customer takes a specific action on your website.
Fencing Company Marketing – Bottom Line
You and your team need to attend networking events where you can meet potential commercial customers and service providers who can recommend your services. Complimentary service providers such as builders and developers are valuable connections, and the construction of fences form part of their daily operations.
Growing a sustainable fence business requires extensive marketing. With the above methods, you can reach out to your entire target market and convert them into loyal, paying customers.