Five Effective Keys to Family Lawyer Marketing

If you are an attorney specializing in family law, you may need to approach marketing differently than lawyers in other practice areas. Whether you work as a child custody lawyer or a divorce attorney, you want to take a targeted marketing approach instead of using general strategies.

Suppose your law firm’s marketing strategies are too broad. In that case, the chances of you reaching your target audience are substantially slim, making it more challenging to gain potential clients and grow your business. If you want to find more clients and gain more business, be sure to use the following family law marketing strategies.

Pay-Per-Click (PPC) – Google Ads

Any family law practice can benefit from PPC advertisements using Google Ads because most people use the internet to search for goods and services, including law firms.

Google is the most-used web browser, so by using its PPC ads, any time someone searches for “family law firms” or “divorce lawyers” in your area, an ad for your website will pop up at the top of the results list. When they click the link, it will take them to your website’s landing page, where they can read about your firm and set up a consultation. Google only charges you a set cost-per-click when a user actually clicks on your ad.

Google Ads works well as a family law firm marketing strategy because it’s specific. People who search for particular keywords attributed to your family law practice are more likely to use your services or book a consultation. PPC puts your services directly in front of the clients who need your skills.

Search Engine Optimization (SEO)

For a long-term marketing solution, you’ll also need SEO. Through content marketing, you will gain stronger visibility online by ranking high in organic Google searches. By utilizing relevant keywords in your online content, you will generate free traffic to your website and get lots of inquiries from people within your target location.

Website for Your Family Law Firm

All family lawyers need a website to make sure they have a substantial online presence that speaks directly about their skills and services. It must have a professional design and plenty of relevant information about your areas of practice and helpful material about family law topics.

People will not give you a chance if they see a poorly-designed website that lacks vital details about your firm or family law.

On your site’s landing page, you should:

  • Explain who you are
  • Explain what you do
  • Convince them to hire your services
  • Provide contact information

Your website is also where you will produce and post your SEO-enriched content such as blogs or specialized pages to earn higher online search rankings.

Social Media

You may have a live chat or email option on your site, but social media communication with the public and colleagues is just as necessary. Though it does not yield the same results as SEO or Google Ads, creating an engaging page on social platforms and being active on them is another way to share marketing content and gain interest in your services.

Referrals for Divorce Lawyer

One of the best ways for a lawyer who specializes in divorce and family law to find potential clients is through word-of-mouth referrals. When your colleagues acknowledge and appreciate your hard work, they are more inclined to recommend your services. You should attend events with your colleagues, maintain a good rapport with them, and stay in touch to increase your business. All of these communications are vital.

If you want to begin growing your law business now, you need an effective marketing game plan. At Clicks Geek, we are a Google Premier Partner Agency with advanced knowledge and experience running PPC ads, and we help our customers receive high returns on their investments by generating incredibly high rates of Google Ads leads to you grow your business and build brand awareness. To get started, please give us a call at (917) 310-1597.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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