PPC vs. SEO for ENT Doctors: Which is Better When You Want to Grow Your Practice Fast?

PPC vs. SEO for ENT Specialists

PPC and SEO marketing strategies can be great boons for your practice’s business when implemented efficiently. However, you might be wondering which method will work best for you to attract new patients to your ENT practice website. Services like Google Ads (formerly Google AdWords) can offer great benefits to those who know how to use them. But should you decide between paid clicks or an SEO campaign?

Benefits of Search Engine Optimization (SEO)

The benefits of SEO won’t be immediately recognizable. You should know this upfront before you form premature doubts about your marketing campaign. Implementing SEO into the content on your website will show a slow-but-steady increase in traffic to your website. Ultimately, this will lead to organic interactions and more clients.

Directing people to your site may be a bit more difficult than you realize, though. SEO implementation involves a meticulous study of keywords that your potential patients may search for. When you implement these keywords into the content featured on your website, a search engine can recognize the relevance in your content and place it higher in the results.

Benefits of Pay-Per-Click Advertising

Unlike an SEO campaign, you will see the benefits of paid advertising much sooner. The drawback is that you will need to account for payment of these advertisements within your marketing budget. However, if you’re willing to pay to earn a top spot on the first page of search engine results for keywords related to your field, a PPC campaign could be right for your practice.

Every time someone clicks on the link to your website, your business gains a potential patient. The advantage of paying for these types of ad placements is that your site will appear in a key spot in search returns, above the organic search results.

How to Make Contact With Clients Through Search Engines

You might not realize that online searches are a great way to get in contact with future patients. When your practice appears listed in someone’s search results in your area, any engagement that a person has with your website means they are one step closer to a potential visit. When people learn about your practice naturally, they may be more open to becoming a patient.

For more foundational long-term results, reaching your audience with an SEO campaign may be the best strategy for you. But if you’re looking to boost traffic to your website immediately, make sure you try PPC advertising. You’ll see much more dramatic short-term results with this method.

What is the Best Digital Marketing Strategy for an ENT Doctor?

The best digital marketing plan for a doctor is one that makes use of both SEO content and PPC ads. By using all of your resources at hand, you will reach a larger audience of potential patients. Your paid advertisements can give you the initial traffic boost you need at the beginning of your campaign, while optimizing your website’s content will provide more gradual benefits.

Contact us at Clicks Geek today to learn more about how we can help you create a successful campaign. We are an online marketing company that leverages paid-click campaigns along with your social media and email advertising. We can take you from step 1 all the way to the end of your campaign.

Call us at 917-310-1597 and tell us how we can help you!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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