In the past, ear, nose, and throat doctors could count on referring primary care physicians and word of mouth to attract new patients. Now, there’s no more powerful tool than the Internet in creating a marketing strategy for your ENT practice. Whether your practice is in a big city like New York or a rural community in the Midwest, implementing a digital marketing plan will help you stand out from the competition, attract new patients, and keep your existing patients engaged.
It’s not as hard—or as costly—as you might think to develop an effective ENT marketing program. Following the marketing practices below will help you build a digital marketing approach that will let you spend more time with patients and less time scrambling for potential patients.
Make Sure Your Website is SEO Friendly
Your website is the foundation for all other ENT marketing strategies. That’s because most other ENT marketing campaigns—whether they’re digital advertising or social media posts—most likely will link directly to your website. To make sure your website is positioned to attract as much traffic as possible, you must use search engine optimization (SEO) to make it easy for patients and referring physicians to find your site.
Making your site SEO friendly isn’t difficult to do. Working with an agency with expertise in Google keywords, like Clicks Geek, can help you make your content easy for search engines to find. It’s also essential to update your content frequently because Google doesn’t like stale content. Finally, ensure that your website looks good on a smartphone since over 75% of people use a mobile device to interact with businesses.
Generate Patient Leads Through Internet Advertising
Investing in Google AdWords is one of the best ENT doctor advertising ideas that will generate the highest ROI. In 2019, Google AdWords Pay Per Click (PPC) advertising converted web visitors to leads or purchases 50% better than organic (non-paid) search results. And in 2019, the average ROI for a Google PPC campaign was 200%.
Other benefits of PPC advertising include:
- Generate fast results that can be measured almost instantly
- Allows you to reach millions of people while giving you the option of targeting people likely to be interested in ENT services or primary care referring physicians
- Gives you an inexpensive ENT marketing option, with pricing based on only the number of clicks the ad receives
- Drives leads to your website, resulting in more patient appointments and opportunities to collect an email address for each visitor who you can market to via e-newsletters
PPC is a great way to get your practice information in front of a huge audience, but setting up and managing campaigns can be complicated. It’s wise to work with a PPC expert like Clicks Geek to ensure that you’re maximizing the potential of digital advertising. Google has certified Clicks Geek as a Premiere Partner based on our proven record of success and in-depth PPC expertise.
Leverage Social Media Marketing
Increasingly, patients are turning to social media platforms to find information on doctors and medical conditions. It’s essential to promote your practice on Facebook, Twitter, and Instagram, and it’s also a great way to personalize your staff and services.
Need Help Promoting Your Practice?
Trust the digital marketing experts at Clicks Geeks to generate ENT doctor advertising ideas. Contact us online or call 917-310-1597 to learn how we can assist in expanding your business.