In an ideal world, the whole town would know about your skills as an electrical contractor. However, this is the real world, so you can’t get many leads without a solid electrician marketing strategy.
As things stand, if you wish to win new customers, it takes more than handing out your business cards.
Luckily, a digital marketing plan for your electrical company doesn’t have to cost a fortune. With the high impact tips below, you can put your electrical business on the map in no time.
It Starts With Your Website
Your website has only a few seconds to create a favorable impression on visitors. If your site’s design is sloppy or outdated, it will reflect poorly on your electrical contracting business. Poor spelling, slow load times, and other key issues all show that your company is not professional.
Before you even begin your advertising efforts, make sure that your site follows all the industry best practices.
Follow these tips to keep up with the top electrical contractors:
- Optimize the site so that it loads as quickly as possible. It’s better to sacrifice a few flashy features if it means speeding up load times.
- Make sure it’s mobile-friendly and works on all devices.
- Add security with an SSL certificate.
- Write all content with search engine optimization (SEO) in mind.
- List all your services and professional certifications.
- Include testimonials from customers.
Incorporate Pay Per Click (PPC) Advertising
PPC marketing ensures that your site shows up at the top of the search engine results. They work wonderfully because they only appear when someone searches for terms you select. Instead of wasting money on general advertisements, you directly engage with your target market.
These are called pay per click ads because you only pay when someone clicks the link to your site. The price per ad depends on how much you bid on set search terms.
Since most customers need electricians in their area, your best PPC choice might be Google Local Service Ads.
Use Content Marketing
People consume tons of online content, making this area a perfect place to introduce your electrician business to prospective customers. When done right, you come across as a caring electrician while also demonstrating your skills. People will share your content on various social media networks, helping you organically gain more leads.
For example, consider creating some simple “How To” blogs on your websites. Or take it a step further by uploading guides on YouTube. Over time, you can cover topics like electrical faults, common problems in old homes, and so on.
The trick here is to ensure the content brings value to the customer. This is not about advertising your company. That said, you can always include a call to action at the end of a post. These are perfect for increasing your email marketing list or getting lead submissions.
Claim Your Google My Business Page
Google gives you a free resource for posting pictures, updating your information, and making it easy for people to leave customer reviews. Google My Business is essentially a free business listing that integrates with other Google products, such as Google Maps.
This listing won’t replace your website, but it helps you rank better in your service area. As you get more reviews and traffic, Google will place your listing hiring on the list to help you get more leads.
Do You Need Help Crafting the Perfect PPC Strategy?
Schedule your consultation with a marketing expert from Clicks Geek today. We’ll work with you to maximize your electrician marketing efforts and improve your customer conversion rate.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
