The National Highway Traffic Safety Administration states that each year, roughly 1.5 million people in America are arrested for driving under the influence of alcohol or drugs and are charged with DUI or DWI. As a result, the demand for criminal defense law firms and criminal defense lawyers is high, but that doesn’t mean that every DUI attorney has a full client base. The market has an oversaturation of criminal defense attorneys.
If you want to gain new clients, follow these strategies for effective legal marketing.
Create Informative Criminal Defense Content
Content is king when it comes to attorney marketing. Include rich content on your website detailing various aspects of your firm, DUI cases you won, and legal topics about DUI and DWI cases. Quality videos, blogs, white papers, landing pages, and audio will answer pertinent questions your potential clients may have about DUI charges, penalties, and the abilities of your defense law firm.
Some topics to include in your defense attorney website are:
- DUI laws for your state
- How to fight charges
- Types of DUI penalties
- How to avoid jail time
Make Sure Your DUI Law Firm Is Visible on Search Engines
People seldom move past the first page of search results when looking for a service or product. To land on the first page and ensure online visibility, you must include search engine optimization (SEO) into your marketing strategy. Improve your ranking and business by creating ample supportive content on your fast, professional-grade website that provides strategic keyword phrases and calls-to-action.
Google My Business is another way to gain visibility, and it helps you show up in searches and Google Maps for local inquiries. To appear in this listing, you must have exceptional SEO practices.
Utilize Pay-Per-Click (PPC) Advertising With Google Ads
People often turn to online web searches to find a DUI firm for their case instead of getting word-of-mouth referrals for a DUI lawyer because they prefer not to discuss personal legal issues with friends and family. For this reason, Google Ads should be an integral part of all DUI lawyer marketing strategies to help grow your clientele.
Your ads will have specific search words related to your practice and DUI topics, and when someone searches for those terms, an ad will pop up for your site at the top of the results page. Once you learn how to work the Google Ads system and have a substantial advertising budget, the marketing tool will substantially increase your percentage of new client leads.
Conduct Digital Marketing through Social Media
In addition to Google Ads, you should supplement your marketing plans with a social media presence. Facebook is a popular platform, and people often turn to it when searching for local goods and services. Running quality ads and engaging with people on these platforms can increase your firm’s call volume and revenue.
If you are ready to experience all the benefits Google Ads will bring to your law practice, reach out to our team at Clicks Geek. We are a Premier Partner Agency for Google Ads and efficiently handle high-volume ad budgets to generate substantial leads and top results. To learn more about our products and services, please call us today at 917-310-1597.