Marketing Plan for DUI Lawyers: Advice from the Experts

The U.S. has over a million driving-under-the-influence (DUI) cases each year. The people involved in these cases need a DUI lawyer like you to get them out of trouble, but they cannot hire you if they cannot find your criminal defense law firm.

Are you using the most cutting-edge digital marketing strategies to increase your DUI law firm’s brand awareness and online visibility? If not, we can help you. Clicks Geek is a premier marketing agency serving law practices nationwide to provide Google Ads, PPC, SEO, webpage development, and social media marketing solutions. We would like to help you, too.

Criminal Defense Lawyer Marketing Strategy Tips

1 – Develop and Maintain a Law Firm Website

Over 90% of consumers use search engines to find nearby businesses before making a purchase. That means that more than 90% of DUI clients are online right now looking for a criminal law firm like yours. These potential clients will choose other criminal defense lawyers if they cannot find your website through a web search.

Build a conversion-focused site that looks professional and showcases the unique selling propositions (USPs) that distinguish you as a DUI lawyer from your competitors. Your website must also be fast, secure, easy to navigate, and mobile-friendly. Otherwise, it may not convert most of the traffic it receives into paying clients.

2 – Perform Search Engine Optimization (SEO)

Search-optimize your website with relevant keywords to make sure your pages appear on the first page of relevant organic search results. Keywords are the terms your target audience uses to find firms like yours on Google and similar platforms.

Being on the first page of search results is crucial because 95% of searchers never reach page two. Aside from keywords, other ways to search-optimize your site are to:

  • Make your site faster and mobile-friendly
  • Use schema markup
  • Improve your content quality and length
  • Add optimized title tags and meta descriptions
  • Create quality backlinks

3 – Boost Your Local SEO

If you target clients in specific locations, working on your local SEO will help you appear in searches for DUI attorneys in those areas. Improve your local search ranking by using localized search terms. For instance, if you are targeting people in Sacramento, aim for search terms like DUI attorney in Sacramento or Sacramento DUI lawyer.

Another way to improve your ranking in local searches is by creating a Google My Business page and optimizing it by adding your:

  • Business phone number
  • Hours of operation
  • Address or service area
  • Reviews

Do the same on other relevant local directories, such as FindLaw, Nolo, Superlawyers, Law Guru, and so on.

4 – Generate High-Quality Leads with Pay-Per-Click (PPC) Marketing

Google Ads is the best PPC marketing tactic for advertising to a specific target market. Highly targeted digital marketing guarantees that you get high-quality and quantity traffic that becomes leads and converts.

Aside from Google and other search engines, PPC advertising is possible on most social media platforms. DUI attorney law firms will get the best results from PPC marketing by first performing keyword research that identifies their target audience’s most-used search terms.

If your PPC campaign is successful, your site will appear at the top of search pages when your target audience performs searches with relevant keywords.

Get a Personalized Digital Marketing Game Plan from Defense Attorney Advertising Specialists

Our agency, Clicks Geek, has provided digital marketing for criminal law practices of all sizes and across the nation to grow their customer bases. Get new clients and retain old ones by letting us develop and execute a marketing campaign that achieves your long-term goals without exceeding your budget.

Please call us today at 917-310-1597 to schedule a marketing consultation for your DUI law practice.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

Based in Pennsylvania, USA

As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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