Digital marketing is one of DUI lawyers’ most effective ways to create a steady stream of new clients for their law firms. Fortunately, creating an effective marketing strategy for a DUI or criminal defense lawyer is something with which our team at Clicks Geek has a great deal of experience.
Our digital ad services team specializes in pay-per-click (PPC) advertising and website optimization (SEO). We can move your firm’s listing to the top of the search results when prospective clients seek the kinds of legal services your law firm delivers. We work to optimize your website’s content, negotiate ad buys and placements with Google on your behalf, and place ads on Facebook to reach micro-targeted audience demographics that fit your DUI clients’ profile.
Below, we discuss some valuable tips we have for DUI lawyer marketing. We have plenty more where these came from, so call us if we can help you.
Have a Well-Designed and Optimized Website
Creating and maintaining a well-designed website that employs the best search engine optimization (SEO) practices should be at the core of your strategy to increase your visibility and promote your legal expertise. Research shows that at least 75% of potential clients judge a firm’s credibility based on its website. It’s also the very first place a potential client “meets” you, so it’s your best chance for a first impression.
An effective site for a DUI criminal defense attorney should have simple functionality, clear-to-follow navigation, and a clean, well-engineered sitemap to boost your SEO in Google’s algorithm. Make sure your site is mobile-friendly and automatically adjusts to fit a phone’s or tablet’s screen.
Since your website’s architecture is as crucial as its content, it’s best to have a professional marketer design it rather than your paralegal’s brother-in-law who designs websites in his spare time. At Clicks Geek, we can work with you on visual and textual content as well as coding it as an SEO-rich site.
Use Google Ads for DUI Attorney Marketing
Each month, Google sees more than 725,000 online searches for DWI and DUI lawyer keywords. That means you have at least 725,000 opportunities to catch the attention of people searching for the services you offer. The best way to turn these searchers into leads is by making sure your firm is one of the first five listings in the search engine results pages (SERPs).
You can achieve this result with Google Ads, the Google pay-per-click (PPC) advertising system that only charges you a click fee when a person clicks on your paid ad listing and ends up at your web landing page.
When you search for something on Google, the first three listings you see are often paid advertisements from Google Ads.
This system’s major benefit is that the results are instant, unlike organic (i.e., non-paid) and local search results that take more time to rank in search engines’ algorithms.
Facebook ads and other targeted social media advertising also employ the PPC approach. We can help with those, too, if you want to use these methods to find more DUI cases needing criminal defense lawyers.
Capitalize on Local SEO and GMB Listing
Local SEO and Google My Business (GMB) are the easiest and most affordable ways to run a successful firm with high online visibility and rankings on SERPs. Research shows that 46% of all searches on Google are for queries with local intent. That means if your firm doesn’t show up in searches for your target market, you’ll lose business to a competitor that appears at the top of the SERPs.
Hire an Expert to Implement Criminal Defense Law Firm Marketing Ideas
If you’re looking to attract more clients and grow your firm, you really need an expert to implement these DUI lawyer marketing strategies. Contact us at Clicks Geek today for comprehensive digital marketing for criminal defense legal services.