Today’s most successful medical practitioners are both experienced clinicians and accomplished entrepreneurs.
Like it or not, a marketing plan is a necessity for a medical practice in 2021. Without it, you would have a hard time finding, attracting, and retaining new patients. If you’re looking for marketing strategies to help you meet your goals, the tips we list below are a good place to start.
1 – Building a Website for Your Medical Practice
The first step that doctors should take when marketing is to create a credible professional website, which will serve as the nexus of all your other marketing efforts. In today’s thriving online landscape, most prospective patients look for healthcare providers using Google Search.
Your goal should be to do what it takes for your practice’s listing to rank among the top handful of search results when a prospect seeks a doctor in your area, both clinically and geographically. The two best ways of assuring a high ranking are search engine optimization (SEO) and pay-per-click advertising (PPC) on Google.
We cannot overstate the importance of having your website professionally developed since a marketer can optimize it by incorporating SEO criteria, as well as making it aesthetically pleasing, inviting, efficient, and secure. A web designer will ensure that your office site is mobile-friendly and quick to load, while a content specialist can provide copywriting and images.
2 – Email Marketing for Doctors
Since most people check their emails every day, it’s one of the most effective ways for doctors to market their medical practices and acquire leads. They’re not only easy to implement and personalize, but they are also cost-effective.
You can create a newsletter to send to your patients. Share useful healthcare insights, relevant news, discounts, and other content that might help retain patients, both old and new.
3 – Social Media for Healthcare Marketing
Another excellent way to practice marketing is through social media. Instagram, Twitter, and Facebook can help you connect with a broader online audience and attract them to your service.
Posting daily tips and updates, showcasing your practice, and answering your followers’ questions can help win your audience over. As with any interaction with a customer, always maintain a friendly and professional tone. You can also do this through a blog associated with your web site; this content may also feed into your email content. All your content should have a unified brand message.
Social networks are also potential platforms for online advertising, with Facebook alone having almost two billion monthly active users. If you want to take your marketing strategy to the next level, invest in PPC ads to drive traffic to your website and build brand awareness.
4 – Utilizing Online Reviews
If you think about it, patients who love your practice are basically free marketing partners. As your promoters, they can help spread your name through the power of referrals.
You can further take advantage of this positive interaction by encouraging happy clients to leave feedback online for potential patients to see. If you receive any negative reviews, think of them as excellent opportunities to improve your services and communicate with dissatisfied clients.
5 – Using Trackers to Assess the Return on Investment of Your Healthcare Marketing Plan
If you want to make sure that your marketing strategy is helping you reach your business objectives, regular monitoring is a must. You can do this by:
- Investing in a Customer Relationship Management System (or CRM) like HubSpot to gather insight on how patients interact with your medical marketing campaigns, web pages, emails, or messaging systems.
- Utilizing Google Analytics to see how you fare in search optimization since the higher you rank on search engines, the bigger your client exposure
Get Marketing Assistance From Certified Professionals
As a Google Premier Partner, our Clicks Geek team can manage your Google Ads – one of the most effective forms of online marketing – to give your medical practice the boost it needs. Call us at 917-310-1597 today so we can discuss your strategy!