Divorce Lawyer Advertising Ideas: How to Attract a New Clientele

How do you find new clients? Do you wait for them to walk through your firm’s door, or do you have a strategy for marketing your divorce law practice?

Since divorce and family law practice is such a competitive field, applying general marketing strategies may not deliver the desired results. A well-planned marketing strategy developed and implemented by a professional digital marketing agency specializing in legal marketing will make you stand out among your competitors.

This article explores some valuable marketing ideas that family and divorce lawyers need to know to attract new clients. We can help you identify and reach out to your potential family law clients, generating more qualified leads and more conversions for your practice.

Your Website Design is Essential for Lead-Capture

A well-designed family law firm website will help you deliver a gratifying user experience, which captures leads effectively. When building a family law website, be sure to focus on these three main areas:

  • Mobile-friendly design – At least 50% of consumers use mobile phones and tablets to shop online, so you’ll need a smartphone-responsive website with easy-to-complete forms and easily clickable call-to-action buttons.
  • Speed – Visitors will quickly leave your site if it’s slow. Test your load speeds and ensure that videos load without buffering and that images are well-optimized.
  • Gated content – Gated content is an excellent way for family law firms to provide useful content for visitors in exchange for their contact information. It helps you build a database of potential customers and enhance your reputation as an expert in your practice area.

SEO Strategies Help Your Site Rank Higher

Your website design does more than just provide information to visitors, however. It also serves as a foundation for search engine optimization (SEO). SEO is the process of improving your visibility in organic Google searches for your desired keywords. SEO provides free, relevant traffic to your site by boosting your ranking in Google search engine results according to Google’s algorithms. However, this technique requires a skilled and experienced strategist to be able to get results.

Capitalize on Google My Business (GMB)

GMB is a great digital marketing technique to improve your local SEO. It is a free business listing that comprises your:

  • Business name
  • Location
  • Website
  • Business hours
  • Contact information
  • Reviews and ratings

Invest in Google Ads for Family Lawyers

While SEO is an essential long-term strategy for law firm marketing, Google Ads serves as an extremely effective short-term marketing strategy to generate leads for your law firm. This paid ad system utilizes pay-per-click (PPC), which is one of the fastest marketing techniques to put your listing at the top of the search engine results pages (SERPs).

Google Ads is a popular and efficient system for divorce attorney marketing to gain potential clients. You create advertisements that appear when users search specific terms, putting your firm at the top of the SERPs when prospects actively search for divorce-related legal services.

For example, if you search for a Pennsylvania child custody lawyer, see how paid ads appear prominently at the top of search results, raising the chances of someone clicking on them.

You can also use PPC marketing on social media, especially for retargeting prospects that visited your website recently and read your blog posts but didn’t reach out to contact you. Retargeting can encourage them to initiate communications with you.

Hire a PPC Marketing Agency Specializing in Divorce Law Advertising

Creating a profitable marketing plan for your family law attorney firm can be challenging, especially if you don’t have the necessary skills. In that case, make sure to hire an agency experienced in divorce lawyer and family law marketing.

At Clicks Geek, we are eager to help you create a superlative marketing plan that will reach your target audience effectively. Please call us at 917-310-1597 or use our Contact page.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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