In the United States, there are more than 200,000 dentists. If you’re a dentist who owns or works for a dental practice, what can you do to stand out from the competition and attract new patients? It’s probably not a surprise that the best dental marketing strategy requires you to invest in a strong digital marketing plan.
Building a strong online presence through a combination of web content, social media, and digital advertising is key to growing your business. Innovative dental marketing will help you win potential patients and stay engaged with current ones. The dental marketing experts at Clicks Geek recommend the following dental marketing ideas to grow your practice.
Is Your Practice Website Healthy?
If you have a dental practice, you probably have a website. But have you checked it lately to make sure it’s driving growth? Our No. 1 dental marketing idea to get patients into your dental office is to optimize your website for search engines (SEO). Here are some simple marketing ideas to get you started:
- Load your content with keywords: Google looks for content that has relevant keywords used in search queries, so populate your site’s content with popular dental keywords
- Add lots of photos: Patients love to see images of your work and dental team, and posting photos with keywords added to alt tags is a great way to drive traffic to your site
- Make sure your site looks good on a smartphone: People overwhelmingly use phones to find dental practice information, so your website must be mobile-friendly
The Clicks Geek team specializes in keyword research and can help you build revenue through SEO. As Google Premier Partners, we are a perfect choice to create custom landing pages with specific calls to action like scheduling an appointment and setting up appointment reminders.
Invest in Google Ads
The best dental advertising ideas are not very costly. Investing in a Google AdWords campaign is an inexpensive way to attract potential patients and achieve outstanding ROI. Google Pay Per Click (PPC) ads charge you only when someone clicks on the ad, which generates highly qualified leads at a low cost.
Think of Google PPC ads like digital business cards that you distribute to millions of people at once. We can help do everything from building your advertising campaigns and custom landing pages to advising you on creating the perfect Google My Business profile. The PPC team of experts at Clicks Geek are ready to help you create advertising campaigns that:
- Covert leads to new patients: Google PPC ads average a 50% higher conversion rate than non-paid traffic
- Allow you to see results in real-time: We’ll provide regular reporting to chart the success of your campaigns
- Target specific audiences: Clicks Geek can customize ads with local SEO to reach only people interested in dental services in your area
Need Help Marketing Your Dental Practice?
If you’re a dentist looking for creative dental advertising ideas, count on the Clicks Geek to help you fill your waiting room with patients. We’ve helped dental practices and many other companies use SEO tactics to maximize profits. Stand out from the competition by contacting Click Geeks online or by calling 917-310-1597.