Has your demolition contractor marketing strategy helped you claim the top spot in Google? Are you crushing the completion and beating off new customers with a broom?
If you’re like most contractors, the answer is probably no, and you’re on this page to learn how to find more potential customers. This is the right place to be. In this post, you’ll learn more about how to get started with demolition marketing.
Create a Killer Website
Happy homeowners are usually glad to refer new clients to you, but can you rely on these referrals for all the business you need? To be a successful contractor in this industry, you need a team member ready to collect every lead available.
A killer website is there for you every hour of every day. Optimize your results by optimizing every page with the following in mind:
- The page should be fast rather than bloated with website content that slows load times. Always compress large files like images and ensure that each feature adds value for clients.
- Make it highly functional. A professional can make sure that the page uses the correct title, meta tags, and schema.
- Make it mobile-friendly first. If your site displays well on a small screen, it will work for a larger one. Given the popularity of smartphones, not optimizing for them is a mistake.
- Google favors HTTPS websites, so ensure your site uses HTTPS protocols.
- Make your name, phone number, and what services your business provides clear.
Use PPC Marketing to Bring in Traffic
Attracting traffic from a search engine is a little like a popularity game. If you receive loads of traffic, Google sees it as a sign that your website is credible. The catch is that it takes time to build this credibility.
Pay-per-click (PPC) advertising is a shortcut. You create a simple ad for your demolition business in AdWords or Bing Ads and set your budget. Define your audience and service area, the type of action you require, and then launch.
Your advertisements display at the top of the search results where the customer can see them. It may only cost you something when someone clicks through to your website.
Search Engine Optimization
SEO is one of those long-term marketing strategies that require patience. It’s also like a secret weapon for demolition contractors. PPC marketing brings in leads immediately but is an ongoing expense.
SEO takes longer to bear fruit, but it brings in a steady source of business leads. SEO starts on your website with your pages targeting keywords related to our services. From there, it’s a case of expanding on core SEO-based ideas to create more click-worthy content.
Over time, people share your content on social media and with their friends, bringing even more leads. A solid SEO strategy is like money in the bank.
Email Marketing
Modern email marketing turns the customary newsletter into a resource your clients cannot wait to receive. Today’s newsletters are heavy on items of interest for your audience and low on marketing material.
They’ll even help drive traffic to your site and blog posts, supporting the success of your SEO efforts.
Contact Clicks Geek for Your Tailored Marketing Strategy Today
One click is all it takes to schedule your consultation with the Clicks Geek team. Our experts will work with you to turn your business website into a tangible asset.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
