Is your demolition and construction company ready to take on new clients? A solid marketing strategy is a great way to get potential customers to notice your business. Too often, building contractors aren’t sure how to get in the demolition and construction marketing game.
Two of the best digital marketing strategies you might consider are:
- Investing in Pay Per Click (PPC) Google Ads
- A fresh website design
If you’re looking to get started, follow these marketing tips. Remember, an advertising professional with experience in the contracting business may be able to help you come up with the best marketing ideas. At Clicks Geek, our team has experience working with construction companies, and we’d love to help ensure your business stands out.
Invest in PPC Advertising
Imagine you’re a prospective client who needs to hire a demolition or construction contractor but doesn’t know where to start. This person might turn to a search engine like Google.
With PPC advertising, you can make sure your company name shows up at the top of the results when potential clients search for a local service you provide.
PPC ads are a fantastic strategy to promote brand awareness and lead generation. Plus, the pricing model means that you only pay when one of those prospective customers clicks on your ad and heads to your website. This lets your business decide on a monthly advertising budget, so once you’ve generated enough clicks, Google will stop running your PPC ads so you don’t pay more than you intended or get inundated with more clients than you can handle.
Advertising pros like those at Clicks Geek can help you choose the best keywords to attract leads for your most financially lucrative services.
Build an Easy-to-Use Website
Of course, once you get people to your site, you need to ensure your web page explains your services, provides contact information, and gives any other details a potential customer might need as they weigh whether to hire you or one of your competitors.
Don’t lose a lead because your site is clunky, unattractive, or out-of-date. A digital marketing expert like someone on the Clicks Geek squad can help build an attractive landing page for all those ads you’ve been paying for.
If you don’t have experience building a page, consider hiring someone with experience so you can focus on providing excellent construction and demolition services.
Consider Hiring a Marketing Firm
The difference between an amateur and a professional marketing campaign can be stark. If you’ve had trouble generating leads or turning those leads into new clients, it may be time to hire Clicks Geek. The days of word-of-mouth advertising and placing an ad in a listing like Angie’s List are over. Even a good social media campaign can only get you so far.
If you’re ready for your company to grow, talk to Clicks Geek today for ideas on PPC advertising and a website makeover.