It can be challenging to see appreciable growth in your advertising campaign, especially if you’re using older techniques like direct mail or email marketing to increase your client base. Our professional digital marketing team at Clicks Geek shares the following construction marketing strategies to help you accelerate your online marketing campaign and see results faster.
Make Your Website Professional and Accessible
A professional design can help your business website become a reliable way to generate leads. Navigation and accessibility are essential, especially on mobile versions of your website. Likewise, providing meaningful service information alongside contact details and a call to action is one of the best ways to attract customers to construction companies.
Regularly posting new and information-rich marketing content will build online brand awareness and bolster your credibility as a successful contracting company as well. You can also drastically increase customer engagement with tools like chat services and voice optimization, giving potential clients fast responses and easier solutions for their contracting problems.
Don’t forget to set up a Google My Business page to establish your presence in business listings online.
Use Social Media Marketing
Creating profiles for your construction business on social media sites such as Facebook, Instagram, and Linked In allows you to engage with clients and increase your company’s online presence. Incorporating daily social interaction into your contractor marketing plan will help you build a loyal community of customers who can refer your contracting business to others.
Regularly posting fresh content to your website, including blogs, videos, testimonials, and pictures, establishes your brand as an experienced and likable contractor business with proven results. Additionally, clients can directly communicate with you–accessibility that’s essential for you to address their service questions and expectations with fast responses.
Make Use of SEO Resources and PPC Campaigns
Effectively driving traffic to your website and converting leads can happen using search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO uses targeted keywords to optimize your webpage in Google’s organic (non-paid) search results, giving your business a higher ranking when local clients search for contracting services.
PPC is a paid ad strategy that places your ad listing at the top of the Google search results above the organic returns. You customize your contractor marketing strategy by bidding on specific keywords through Google Ads. You only pay when someone actually clicks on your ad to go to your website.
You can see immediate results in increased leads by using Google Ads to make sure that your company’s listing appears in a sponsored section above the fold of the search results page.
SEO practices help focus your leads within your service area and specialty, helping you grow your business without wasting money on leads with low return on investment.
With SEO procedures and a Google Ads PPC campaign, searches for “contractors near me” can show your business in the paid results, the organic results, and the local results – giving you multiple spots on the first page.
If you need help organizing your contractors’ marketing campaign, be sure to contact us at Clicks Geek today. Our experts are Premier Google Partners and certified in both Google Ads and Bing Ads to help your company reach the audience it needs to thrive. Please use our Contact page or call us at 917-310-1597 today for help with construction marketing ideas!