Do you know that more than 1.6 million people search online for contractor businesses each month? If you own a construction company and do not have a significant presence online, imagine how much potential business you are missing. Online marketing strategies are a great way for construction firms to find new customers.
Regardless of what a customer needs these days, the first place they go to look for a business is Google Search, which is the biggest and most convenient directory for just about everything. Ranking high in the search returns when someone is looking for a contractor in your area should be your ultimate goal, and at Clicks Geek, our marketing team can help you accomplish it in several ways.
You can rank high in the search results pages in two ways:
- organically, through search engine optimization (SEO), which means that your ranking is unpaid and dependent upon Google’s algorithms to assess the worthiness of your firm’s web page
- through pay-per-click (PPC) ads, which for a fee-per-click will place you at the very top of Google’s search results
Each of these strategies has its benefits and drawbacks, but all marketers in 2021 agree that the winning combination is to use both of them as part of your marketing strategy, the central piece of which is your landing page or website.
Build a Website
A big part of a contractor’s marketing plan is having a professional website optimized for search engines. Your business must stand out from competitors with a professional website. First impressions matter for construction companies, and you want customers to believe that you will deliver a professional service because that is how you present your business online.
Your website also gives you the option of engaging in digital marketing by using your company site to collect email addresses from prospective clients. Email marketing is crucial for the long haul, as it enables you to contact leads well into the future as well as maintain former clients to encourage referrals.
Having good search optimization will help you to rank high in Google. That requires you to use specific keywords on your site that people search for, such as contractors and building contractors. Google recognizes these terms, links them to your site, and returns you in the search results.
Create a Google Ads PPC Advertising Campaign
Using a website for contractor marketing will only work really well if you do a Google Ads PPC campaign. It’s a great marketing idea. Not only can you target specific keywords that your customers will search for, but Google will help you to outrank your competition–for a price.
Most people do not search beyond Google’s first page, so you have to be on it, preferably at the top. That is what Google Ads will help you to achieve. Being at the top of Google will help you expedite your brand awareness to turn online browsers into clients quickly.
With PPC, you only pay for each time someone actually clicks on your listing. You determine that price when you bid to Google against your competitors how much you are willing to pay for each click. This is an excellent short-term strategy since it can bring immediate results, and you can adjust it or stop it whenever you want to flow to stop.
Use Social Media to Build Brand Loyalty and Target Advertising Your Contractor Business
Social media is a big part of the internet, and browsers who use Google to find businesses also tend to use LinkedIn or Facebook sites to find professionals. The great thing about these platforms is that some of them allow you to expand your client base by running ads, which should be part of your marketing scheme.
You can create ads that Facebook, for example, will place on the newsfeeds of users who fit the customized demographic target group you specify. These are also PPC, so you only pay when someone clicks through to your website. This allows you to capture their digital footprint, though, so you can follow-up with them with an email marketing campaign or other approaches.
Share Your Contractor Knowledge and Increase Your SEO
While having a professional website may get a visitor’s attention, nothing keeps them more intrigued than reading or watching information that answers their questions. You can write articles or create videos about contracting, which will help position you as an expert as you are marketing your contracting business.
They may be impressed and could tell their friends. Word of mouth is powerful.
All of the above construction marketing ideas for contractors involve an online presence. That begins with having a site, but you should incorporate Google Ads, LinkedIn advertising, and share your knowledge. Be part of the online game by letting us help you with one of the contractor marketing ideas we offer.
Make sure to call us at Clicks Geek at 917-310-1597 to use our expertise to help you maximize your resources and grow your business.