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“Working with Rob from Clicks Geek was one of the best decisions we have made as a company in regards to our paid search campaign management. We went from a small failed Adwords campaign to two powerhouses campaigns pulling in over 30+ leads/day.”

Matthew Pattoli

Matthew Pattoli

President @ Social Vantage

“I use Clicks Geek for all my PPC management needs. These guys are hands down the best at providing positive ROI and making your dollar stretch. If you are looking for Google Ads PPC marketing that really woks and actually want to get an ROI, then these are the guys to go with.”

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Armando Saenz

Founder @ Saenz Digital

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How to Optimize Your Conversion Funnel: A Step-by-Step Guide to Turning More Visitors Into Customers

How to Optimize Your Conversion Funnel: A Step-by-Step Guide to Turning More Visitors Into Customers

February 13, 2026 Marketing

Conversion funnel optimization is the systematic process of identifying where potential customers drop off during their journey through your website and fixing those leaks to maximize your marketing ROI. For local businesses running paid traffic campaigns, mastering conversion funnel optimization means transforming expensive clicks into actual customers rather than watching your ad budget disappear as visitors leave without converting.

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    Google Ads

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    White Label PPC

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    Ecommerce PPC

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    White Label Facebook Ads

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    Google Ads Training

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    Learn all the fundamentals needed to build and A/B test your pages to higher conversion rates. We’ll teach you a simple, proven (templated) set-up.

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    REI Google Ads

    Learn the fundamentals needed to build and A/B test your pages to higher conversion rates. We’ll teach you a simple, proven (templated) set-up.

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    View All Courses

    View All Courses

    We’ve updated all of our courses for 2023 to help you get the best results. See all of our courses here to pick the one that fits your needs.

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