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Matthew Pattoli

President @ Social Vantage

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Armando Saenz

Founder @ Saenz Digital

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Digital Marketing Funnel Explained: How Local Businesses Turn Strangers Into Loyal Customers

Digital Marketing Funnel Explained: How Local Businesses Turn Strangers Into Loyal Customers

February 21, 2026 Marketing

If your website traffic isn’t converting into customers, you’re missing a digital marketing funnel—the strategic system that guides strangers through a predictable journey from initial awareness to paying customer. This framework helps local businesses stop wasting ad spend on visitors who disappear and instead create a structured path that consistently turns casual browsers into loyal, revenue-generating customers.

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