The real estate business is extremely competitive. Having to compete with every real estate agent and investor in your area means that finding great real estate deals can take lots of time and effort for potential homebuyers and sellers.
However, more and more investors understand that their sellers can come to them, and they don’t need to rely on the wholesaler. Online marketing relies on a concept known as inbound marketing, where you entice customers to come to you.
If you’re feeling lost about what real estate marketing strategies are useful and which ones aren’t, read on. We have plenty of real estate marketing ideas for you to incorporate into your next marketing campaign.
Take Your Real Estate Investing Business Online
Sellers tend to look online for reputable real estate investors or agents, and establishing this trustworthiness is essential in generating leads and sales.
When you contact a prospective seller, the first thing they’ll do is look for you on social media and online. A professional website will establish you as a real estate investing expert and someone who they can trust. It’s also the first step to a comprehensive marketing plan that includes email or mail marketing.
Make sure that you spend a lot of time on your site, as it’s the prospective client’s first introduction to your company and what you do. It must:
- Be visually appealing
- Be easy to navigate
- Offer a clear picture of your company
- Provide your contact information and customer form
You can even add a blog on your business page where you showcase properties you’ve handled and what you’ve done with them. Customers often use blogs as a resource, and that can lead them onto your main page. Blogs also generate SEO resources to increase your Google Search rankings.
Generate Interest Using Pay-Per-Click Advertising
PPC advertising is a great way to generate leads. Google Ads is the leading PPC service, allowing real estate agents to put their page at the top of a keyword search result for a small fee-per-click. You only pay each time a person clicks on the link and ends up on your website.
However, PPC is only one piece of the marketing funnel. After you’ve attracted someone to your site, you still need to convince them to sell. The higher your conversion rate, the more cost-effective PPC becomes.
Learn About Search Engine Optimization
Most people never scroll past the first few results of a keyword search, so your site must be as close to the top as possible. SEO is a long-term strategy that gets you to the top of a keyword search organically. However, it works well in tandem with a PPC strategy since it may respond to different keywords.
Focus on Real Estate Investment Branding
Find something that sets your company apart from other investors, and make that distinction a big part of your marketing. Branding only works if it’s consistent, so ensure all your communication, from business cards to email and your site, all look the same and have a similar tone.
Send Handwritten Direct Mail Marketing Notes
If you have an established mailing list, sending out direct mail is a good way to approach desperate sellers. Set yourself apart by personalizing the notes, showing the sellers that you have their best interests in mind.
At Clicks Geek, we have helped clients expand their investment portfolio simply through the power of marketing. Find out what we can do for you by calling today at 917-310-1597 or visiting our Contact page!
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
