As an auto repair business, your shop lives and dies by your customers. While repeat business is great, ideally, you’ll need new customers to take your business to the next level. The best way to attract new customers is through auto repair shop marketing and online marketing strategies. Here, some of our Clicks Geek digital marketing experts explain how to increase your traffic and create new leads.
Develop an Online Presence
Most people will rely on word of mouth or online research to find an auto service business. If you want to succeed, you need to have a clear online presence that makes it easy for potential customers to find your shop.
You will find plenty of good ideas for auto repair marketing. Even though you could choose to focus on just one, combining several marketing ideas will produce better results.
Have a Website
Your website is the first point of contact between you and your customers. It needs to be visually appealing and rich with information, so a professional design is best. It’s a great place to put your phone number, email address, and other contact information, as well as describe your car repair services. You can even put a link to Google Maps so that customers can quickly find your shop.
Make sure that you spend a bit of time and effort on your site. A website that’s easy to navigate, has user-friendly features, and looks terrific will go a long way towards attracting and keeping customers.
Use Google Ads and Other Pay-Per-Click Advertising
One of the biggest problems facing repair shops is that their websites are so far down Google’s search rankings that most people don’t realize they exist.
Pay-per-click (PPC) search advertising is a quick way to get eyes on your auto shop’s site. When you use a service like Google Ads, Google will put your ad on the top of a search for a particular keyword. It’s only when someone clicks on your ad and visits your website that you pay Google a set amount.
Google Ads can be a useful tool, but you need to understand the system to convert clicks into clients to use it most efficiently. If you don’t, you may find that using PPC becomes expensive and doesn’t produce the results you want to see. That’s where a professional agency like Clicks Geek can help you.
Use Social Media
Every auto shop should have a social media account. Customers want to communicate with businesses, and having a Facebook page will make your business look more trustworthy and reputable. You can even get feedback on your auto services, giving you a clear picture of what you can improve.
Understand Search Engine Optimization
SEO is essential to the long-term success of your business. It’s similar but complementary to PPC–you optimize your company’s website and its various pages by making sure they have the keywords and structure needed to rank high on Google’s organic search results.
Start an Email Marketing Campaign
You can reach out to customers with a direct mail campaign that lets them know about your services. You can either set up your own mailing list or buy one to get the best results.
Reward Customer Loyalty
Customers like auto repair shops that value them. Offer bonuses for loyal customers, like a free oil change if they return for another service.
Use Service Reminders
Send your customers email or text reminders when their next service is due to keep them coming to you instead of going elsewhere.
If you’re feeling lost about how to best market your business, why not give Clicks Geek a call at 917-310-1597 (or use or Contact page)? We’ll help you expand your online presence and take your auto shop to new heights.