Every glass-fitting firm offers a similar range of services. To stand out from the crowd, you need to use a smart marketing strategy and back it up with impeccable service. You’ll learn more about the first part of that equation in this article; the rest is up to you.
The focus here is creating a marketing plan for auto glass companies. Use the ideas below and turn a trickle of customers into a flood.
Start with a Flawless Auto Glass Business Website
A flaw in a windshield weakens the entire structure. Similarly, a flawed website undermines any marketing strategies you implement. If customers view your site as outdated or glitchy, they’ll leave with a negative impression of your auto glass repair service.
Audit your website to see whether:
- It loads in under three seconds on desktop or mobile devices
- It looks good across a range of screen sizes
- You’ve made it easy to see the contact details and provided a clear call to action
- There are examples of your work and testimonials from clients
- The site is easy to navigate, and all the links work
- It contains links for easy social media sharing
Boost Your Auto Glass Marketing Efforts with a PPC Campaign
PPC marketing allows you to direct traffic to your auto glass company website. Search engine optimization works as well, but it’s a slow process for a small business to earn a spot at the top of the results. Even when you do, algorithm updates may leave you back at square one.
The only sure way to ensure the top spot for your business is through pay-per-click advertising. It’s a simple marketing tool that, when managed correctly, boasts impressive results. Set your overall marketing budget up front, then pay when someone clicks on your ad.
Build a Google My Business Page for Your Repair Business
The GMB page is a hybrid between a mini-site and a social media account. It helps businesses improve their credibility with Google by verifying their street address and business details.
You may also post information about your auto glass replacement services. You may then take it up a notch by asking customers to leave reviews. By doing so, you’ll improve your business marketing and provide social proof of how good your auto glass repair services are.
Provide Helpful Content Related to the Auto Glass Industry
The last of the auto glass marketing ideas is a long-term strategy, but it’s worthwhile for businesses. Unlike social media posts that lose traction within hours, a high-quality blog post can bring in traffic for years.
Consider topics that might interest auto glass replacement customers. The topics might include subjects such as:
- How to clean windows
- The types of coatings that are available
- How to choose an auto glass replacement provider
Contact Clicks Geek for Your Custom Business Advertising Strategy
Schedule your consultation on how to boost your auto glass repair business advertising by clicking on the link on this page. The Clicks Geek team will create a strategy that delivers results.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
