Many auto detailing businesses are struggling to attract new customers and expand their customer base. While repeat customers can keep your business afloat, it’s new customers that make your business grow.
If you’re still relying on handing out business cards at auto shows, you may need to update your marketing.
Most potential customers will head online when they want to find detailing services. Some may talk to their family or friends and find your shop through word of mouth, but the best way to establish and maintain your auto shop is to expand your online presence.
Don’t know where to start? Here are some auto detailing marketing ideas that will take your business to the next level.
Develop a Website for Your Car Detailing Business
Your website is the first thing your prospective client will see when they search for your business, so it’s essential that your detailing service site is professional, mobile-friendly, and has multiple options for customers to get in touch with you.
You can also use your website as the launching point for a blog. Car blogs are a growing market, and by writing a short blog post every week, you can attract car-oriented customers to your website with minimal effort. Blogs are also one of the best ways to increase your SEO.
If you’ve never blogged before, don’t worry – it’s surprisingly easy. You can write about relevant subject matter, like “When Does Your Car Need an Oil Change?” or “Everything You Need to Know About Carpet Cleaning” or something more detailing-oriented. You can even share detailing work that you’ve done for past customers that you’re proud of and want to show off.
Make Good Use of Google Ads
Google Ads are the premium form of pay-per-click (PPC) advertising and can drive many customers to your website. Using this system is a great way for business owners to get people interested in your service for minimal cost and to offer instant, tangible results.
Setting up a Google Ad is relatively simple. First, you choose the keywords you want your ad to show up for, like “auto detailer near me,” and then link your ad to your website. You’ll have new people visiting your site within minutes of putting up the ad.
While it’s easy to place ads, there is still a lot of nuance to PPC, and you may need to tweak your keywords and other aspects of your marketing campaign to make full use of the power of PPC.
Putting your detailing business up on Facebook or Instagram helps you connect to clients and ensure that they keep coming back. It’s a great marketing tool that allows you to communicate with potential customers and get real-time feedback on what you’re doing right and what you’re doing wrong.
Place Your Information on Various Directories
Online directories function almost like a business card for your car detail business. You can put your contact information on general directories, as well as auto-detailing business-specific directories.
Make sure that your contact information is exactly the same across all directories. Even one mistake can make your auto detailing business look unreliable and incompetent and will affect your search engine ranking.
Are you still feeling lost about the world of online marketing? Let our experts at Clicks Geek help you. Get in touch today by calling us at 917-310-1597 or using our Contact page to find out what we can do for you!