Any business in the mold removal industry needs to know how more people can find them. Besides, with already established mold removal contractors, it can be hard to stand out when entering the market.
That’s why we’re here with a list of some mold removal contractor advertising ideas to help you attract more customers.
Start With a Mold Removal Business Website
One of the first things you should do when starting a mold remediation business is to create a website. Having a website allows restoration companies to reap a multitude of benefits. For instance, you can show off some of your best work with a photo gallery or video production. When consumers need mold removed, they like to have a visual representation of what your remediation service offers.
Make sure that your website is easy-to-use and straightforward. The most important thing to mold remediation leads is that they can get a sense of the benefits of hiring you.
Also, you should always make sure that you’re asking your customers for reviews. Reputation management for mold remediation companies is as essential as ever before and having customer testimonials on your site shows consumers that you are reputable.
Run a Google Ads Campaign For Your Mold Remediation Company
Visibility for mold remediation service companies is the key to more clients. The most important place to be seen is online search engines. By running a Google Ads campaign as part of your marketing strategy, people that need removal services will be able to find you faster. Google Ads places your promoted link at the top of relevant Search Engine Results Pages (SERP).
Campaigns are fully customized by you, allowing you to target the demographics of your customer base precisely. This marketing method helps you understand your customers better.
You can run Google Ads as a Pay Per Click campaign. A PPC ensures that your company is only charged when a customer clicks on a link to your website. Simply set a budget you’re willing to spend, and a PPC campaign will make sure you don’t go over it.
List Your Business Wherever You Can
An important mold removal marketing tactic is to list your business page and phone number on any website you can. This strategy helps customers find your business name on different platforms, especially those that use social media. The good news is most of these listings are free.
The big ones to get business listings on include Google My Business, Yahoo! Local Business, and Yelp.
Email Your Leads
Another lead generation technique that mold removal specialists should take advantage of is email marketing. OptinMonster reports that email marketing generates a 4400% ROI.
Reaching out to leads through email and social media at least once a week will keep your damage restoration company fresh in people’s minds.
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Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
