Is your law firm on the lookout for new clients for your immigration services? Numerous marketing options are available to immigration law firms, but online marketing is the most effective in this digital era. At Clicks Geek, we are available to help you develop and implement your legal marketing strategy to optimize your reach to attract new prospects.
Here are some suggestions about what lawyers and law firms need to succeed in the digital world we live in.
Develop a Website Optimized for Search
If your firm is not on the internet, it will not show up on search returns. Since search engines are the primary way that prospects will find you, your top priority should be to get your listing to appear towards or at the top of the Google search results pages (SERPs). That listing will click through to your company website, so developing a strong, well-performing, professional immigration law firm website should be at the core of your digital marketing efforts.
As a law firm, you need to spread your message far and wide, so having a high-quality website that contains good SEO content about expert immigration law services will put you on the map globally.
SEO stands for Search Engine Optimization, and learning to optimize both the structure and content of your site will go far towards reaching your visibility goal in organic searches.
Website design, as well as content creation, should be a crucial part of your marketing plan. When working with a marketer like Clicks Geek, you’ll hear a lot about keywords since identifying keywords for your field as immigration attorneys is a critical step in designing your content. These will be the terms that seekers of your services will use in their searches, and you want to make sure they find you.
If your website’s content is well-optimized for your target audience, your website could appear on Google’s first page of organic results, giving your company’s exposure a massive boost.
International Considerations for Immigration Law Firm Advertising
Keep in mind that your site is “speaking” to a global audience, so consider adding information in various languages to your law firm websites. Including one or more target languages beyond English in your marketing campaign will enable your target audiences in specific cultural or ethnic groups to find you and learn about the services that you offer.
Use Google Pay-Per-Click (PPC) Ads
The next aspect of ranking high in Google SERPs, beyond site optimization, is to create paid ads that guarantee that your listing will show up at the top of the search returns page for particular keyword searches. While page optimization moves you higher in organic (non-paid) rank, PPC through Google Ads places your ad at the top of the SERPs listings.
Your target audience will use words such as “migration lawyer” or “immigration services” when searching online. Google Ads can be highly effective in bringing your target audience to your site.
You’ll need to bid upon prices with Google that you’ll pay each time someone clicks on your link, making this a very competitive issue for the legal profession. Hiring a professional agency specializing in PPC, like Clicks Geek, can help create a winning strategy. Appearing on Google’s front page significantly increases your chances of attracting potential clients.
In the end, SEO and PPC bring more prospects to your website–so you’ll need an active and responsive office team to convert those site visitors.
Develop a Social Media Presence: Facebook PPC Advertising
Social media provide several different opportunities for immigration lawyers to market their services. The first is by building followers and keeping your practice at the forefront of peoples’ minds by regular posts on topics related to immigration. You should definitely have accounts on Facebook, Twitter, LinkedIn, and other platforms and schedule regular posts on them to keep your followers engaged.
A second is another PPC approach, which uses Facebook Ads, for example, to target particular demographics of Facebook users. Once you set it up and determine a price-per-click, your ad will show on the Facebook news feed of people in the targeted categories. You can create different ads for different target groups.
Let Us Handle Your Needs
At Clicks Geek, one of our specialties is legal firm marketing, and we are eager to help you keep your immigration law caseload full. We can design and optimize your website, run your Google Ads PPC campaign as well as a Facebook ad campaign or two, and help in any other way to target exactly the right types of clients you need. Call us at 917-310-1597 to let us know where you’d like us to start.