In law firms, the secret to a thriving practice is to have a continual influx of new leads so you’ll never have a lull between cases. But how do you maintain that steady flow of clients to your employment law firm? Even though the economic swings of the past year have wrought more than their share of employment and unemployment issues, you may still find yourself in the middle of a dry spell.
Fortunately, in today’s digital marketing environment, law firms can turn the client flow faucet up and down by investing in different kinds of online advertising, with immediate results.
At Clicks Geek, our expertise in legal marketing can help you craft an effective marketing plan that you can tweak as you adjust to the ebb and flow of clients. We specialize in PPC (Google Ads) and SEO (website optimization), and we’re ready to help you increase your clientele.
Here are some effective law firm marketing ideas to show you how we can help generate more leads and grow your law firm.
Create and Maintain a Well-Designed Website
We imagine that you want your website to portray you as the most qualified and competent employment attorney to handle a prospective client’s case. Many employment lawyers make the mistake of thinking that all they need is a minimal web site. When creating a site for your law firm, you should also consider user experience.
According to research, however, 75% of people looking for legal services consider a lawyer’s website the primary factor in determining a law firm’s credibility. Therefore, every aspect of your law firm’s site should convey professionalism and inspire trust and confidence, including the colors, fonts, images, navigation structure, narrative, and call-to-action.
Most importantly, the content should assure the visitor that they have indeed landed at the right site and that you are the one they should choose.
An important reason to hire Clicks Geek to help develop your site is to make sure that it is optimized with SEO (search engine optimization) principles, which will engineer it to move high in Google’s algorithm so you’ll rank close to the top of Google search engines’ results.
Use Google Ads for Employment Law Firm Advertising
Google Ads is an excellent law firm marketing system since it allows you to expand your reach and complement your SEO efforts by using its popular pay-per-click (PPC) advertising system. The way this works is that you bid on prices for search terms, for which Google will place your ad listing at the very top spot of the search returns when a person enters the terms you’ve chosen. The beauty of this method is that you pay only when someone clicks on your listing.
Google Ads usually take up the entire top half of the display screen, and at least 40% of clicks go to the top three paid ads on the search results.
At Clicks Geek, we are specialists in working with Google to set up your advertising terms and costs for each click. This program needs continual monitoring and tweaking to ensure that your PPC dollars are spent wisely, so it’s tough for anyone other than a professional marketer to do it well.
Find an Expert to Implement Your Law Firm Marketing
If you’re looking to attract more potential clients and grow your firm, you should find an expert to help you implement these employment attorney marketing ideas. Contact ClickGeek today for a comprehensive marketing strategy for your firm, including content marketing and social media (Facebook) advertising plans.