Your auto transport business brand may receive a lot of marketing exposure with signs on the trucks while your vehicles are on the road, but marketing should be happening even after hours when your trucks are at the depot. One way to expose your transport business to millions of people is by engaging in online marketing.
Getting to Number 1 in Google Search Results Pages
Your role in the creation of high-quality transport marketing is to use all your resources. At Clicks Geek, we’re a digital marketing firm specializing in helping companies get to the top of the Google search returns when potential clients are seeking information about their area of business. You can reach that position in the results in two ways.
The first, a long-term strategy, is called search engine optimization (SEO), which involves building a professional website coded to appeal to Google’s algorithms, which determine which sites should rank higher than others.
The second, a short-term strategy but one that’s immediately effective, is called pay-per-click (PPC) marketing. You negotiate a price with Google that you’ll pay each time someone enters a specified keyword search, finds your advertisement–which Google places as one of the first three search return listings–and clicks on it, which takes the visitor to your web page.
Develop a Professional Website with SEO
Your website is the central nexus of all your marketing efforts. It allows you to tell your unique story and show the world the quality of your transport business and exactly what you can do for people. To ensure that your website meets the highest site optimization standards, it’s best to hire professionals for website creation. At Clicks Geek, we’re happy to help you with this. We know just what to do to help you reach the top.
Your SEO website designers will make sure that visitors can easily navigate through your website so they will not get frustrated by inadequate information, slow loading pages, or a website that is not mobile-friendly. They’ll make sure your content, both text (written) and visual images, are on-point and contains the keywords needed to rank with Google.
Maintaining fresh content on your website also helps you rank higher on Google, so adding blog posts and informative resources on your pages that you update frequently will also make a difference in the SEO algorithm. Your customers will appreciate these as well. You can also make double use of this material by emailing it in messages to the customers on your mailing list to create brand loyalty or by placing some of your products in magazine articles as part of your transport marketing plan.
You will also want help searching the web for customer reviews and comments about your business and learning to reply to those in such a way that you gain the highest level of goodwill. Positive reviews are one of the resources that will help your business to increase its market share. Negative comments about your services hurt your business unless you respond to them with grace and finesse.
Use Google Ads for a PPC Campaign
Google is the biggest search engine globally, but more than 1.5 billion websites are indexed on Google, so you need to stand out from the competition. Google Ads can help you to outrank the other auto transport businesses so that more people searching for transport can see you first.
Google Ads allows you to bid on prices for specific keywords in hopes that Google will return your company website among the first three listings of the search results when people search using those terms. You only pay when a person clicks on your Google Ads listing, which leads them to the place on your website that you designate as the landing page.
Your landing page will help you collect data such as name and email address, and more, from every client, which enables you to follow up on leads. You can also add them to your transport newsletter message list to provide more information about the business. These provide you the ability to gently market your company without hard-sell solicitation.
Facebook Sponsored Ads
Imagine being able to market by targeting the exact type of customer that your firm needs. You don’t need to just dream about it any more–Facebook Ads allow you to customize a targeted demographic using selected marketing criteria. Facebook then places your advertisement, a PPC ad like Google’s, on the targeted users’ news feed. If they click, you pay Facebook an agreed-upon cost-per-click.
While marketing your business through Facebook Ads, you can raise awareness of your business while collecting emails and getting people to sign up for your newsletter so that you can contact them in the future.
The internet is a powerful source for marketing your transport firm. Develop a professional website and use Google Ads’ PPC and social media marketing to advertise your transport business. All of the above tools will increase your marketing resources.