If you work in the junk removal industry, you may have noticed more and more junk removal businesses cropping up. As the competition keeps getting stiffer, you need to work harder to maintain your share of the market and keep your customers from turning elsewhere.
The best way to grow your business is to have several marketing strategies in place. Advertising your junk removal services with a smart content-marketing strategy will make your business name more prominent and attract plenty of new business.
If you don’t have a degree in marketing, don’t worry. There’s a lot of in-person and online marketing that you can do to grow your junk removal service and set your company apart from your competition.
Set Yourself Apart
Every junk removal company offers the same basic service, so make sure you have something that makes you memorable. You can offer to donate some of your funds to popular local charities or offer green recycling options. Take the time to draw up a business plan that includes your specific selling factors.
The second way to set yourself apart is with branding. Every person on the road will see your pickup truck, so decorate it in bold colors and be sure your contact details are clear and visible. Try to keep a consistent color scheme that also ties into your unique selling proposition.
Establish an Online Presence Using Internet Marketing
Your customer base will head online to look for junk removal services, so you must have a robust online presence.
Make sure you have a company website that’s professional, attractive, and mobile-friendly. It should clearly feature your contact information and offer conveniences like online bookings and free quotes.
List your business on various business directories like Google My Business as well as business category-specific listings. When putting up a business listing, ensure that your phone number and other contact details are consistent across every platform.
Use PPC and Ads for Junk Removal Companies
A quick way to get eyes on your landing page and website is through pay-per-click advertising. Examples of PPC include Google AdWords (now knowns as Google Ads) and Facebook Ads.
These services are a quick and dirty way to get your junk removal business ranked high on a Google or Facebook search, which will drive more traffic to your website.
How it works is that Google will select several sites to show at the top of every search. If your site comes up and someone clicks on it, you’ll pay a certain fee to Google for each click. In a competitive arena like junk removal, having a step up can mean the difference between carrying on and shutting your doors.
Also, don’t neglect social media. Having a digital presence makes your company more relatable and provides word-of-mouth advertising. However, if you commit to having a page on Facebook or Twitter, ensure that you reply consistently and quickly to questions and comments–otherwise, your reputation will suffer.
Don’t Ignore SEO
SEO, or search engine optimization, is essential to get customers onto your junk removal business site. If you’ve spent months developing the perfect site, it can be devastating to see it disappear to the third or fourth page of a Google search.
While SEO is a complex field, it’s worthwhile investigating since it can give your company a much-needed boost in potential customers.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
