Key Considerations for Your Windshield and Auto Glass Marketing Campaigns

Are you eager to grow your windshield repair business but struggling to come up with auto glass marketing ideas? Our experienced online marketing team at Clicks Geek can help you by listing the factors you should consider when creating a successful marketing campaign for your local windshield repair company.

Offline Strategies

While online techniques are optimal for generating promising leads, “old-fashioned” methods for marketing your auto glass business contain a personal touch that can attract customers. Sending special-offer postcards helps keep your auto glass repair services in the minds of potential local customers. Customer appreciation programs can increase the chances of repeat business.

Additionally, you can become involved in the community through event sponsorship or charity involvement, or you might enter a business-to-business marketing partnership with other local auto-related companies.

Digital Strategies

Help secure a top position on local Google searches with search engine optimization (SEO). By optimizing target keywords on your auto glass repair business webpages, these practices will give your auto glass company a higher ranking in the Google search algorithm, increasing website visibility and traffic. Combining these techniques with regular updates and refreshed content on your website is the best way to reach the top of organic search results for local auto glass businesses.

Pay-per-click (PPC) advertising campaigns, particularly through the Google Ads tool, will ensure that your business name shows up in a reserved sponsored section placed above organic search results. Google Ads utilizes bidding to award top placement to different companies by keyword, resulting in their names appearing in prime real estate on local business searches.

These programs benefit from continued analysis and adjustments, based on analytics, to maximize return on investment for successful keywords and minimize losses from campaign elements that fail to bring in successful leads. Results from these campaigns are noticeable immediately, so be prepared to hear your phone ringing more often.

Effective and Professional Websites

Well-produced websites—with excellent content, design, and accessibility—are the key piece in your digital marketing strategy. They will secure conversions after your advertisements have drawn visitors to your site.

Your marketing should feature a strong call to action that motivates potential customers to contact you, giving them a clear reason to choose your business over your competitors for their windshield repair needs.

Also, a design that makes your site easy to navigate and compatible with mobile devices is an important factor in keeping clients on your website. Readily available contact information, such as email address and phone number, is essential in turning curious visitors into clients.

Fresh, Useful Content is a Reward to Your Web Visitors

To keep your windshield repair website, your Google My Business page, or your social media business pages relevant, you should release regular and relevant windshield replacement content.

Blogs can inform your customer base about different aspects of window care and establish you as a professional in the auto glass repair service industry.

Short videos can keep customers interested either on your site, your social pages, or through YouTube Paid Advertising programs.

To keep customer engagement high, include a button that allows customers to share your content to social media sites such as Facebook, Twitter, or Instagram, as well as an easy way to leave positive customer reviews.

To secure your place as the best choice among local auto glass companies, be sure to contact us today. Our professional marketing team at Clicks Geek is a Premier Google Partner that can help you get more phone calls and leads than ever. Please call us at 917-310-1597.