Using PPC vs. SEO for Commercial Cleaning Company Lead Generation

If you run a commercial carpet cleaning company, you know how important it is to keep a steady flow of clients. While old methods like word of mouth are still useful, many other cleaning services are upping the game with online marketing.

The only way to stay competitive and grow your business is to engage in digital marketing yourself. Your first step should be to put your business name, phone number, and contact details on cleaning service directories, and then focusing on developing a professional website and increasing your business’s visibility.

Methods to Increase Website Visibility for Cleaning Companies

The foundation of any marketing campaign is a high-quality website that advertises your cleaning service.

However, many cleaning companies will spend a lot of money and time on their website but fail to consider making that site visible. Studies have shown that very few people go past the first page of Google searches unless they have no choice. So if you’re not on the first page, you may as well not exist in the eyes of the customer.

With hundreds of other commercial cleaning companies competing for visibility, you need to understand what you can do to enhance your search engine ranking. The two most common methods are PPC and SEO, and understanding how they work will put your cleaning business on the road to success.

Pay-Per-Click Advertising

A PPC campaign uses a service like Google Ads (formerly Google AdWords) to put your site at the top of a keyword’s search results. You can choose which keywords you want to advertise on, and when someone clicks on your ad, you pay Google a small fee. More popular keywords, like “carpet cleaning,” tend to be more expensive, especially in competitive locations.

PPC is an excellent way to drive website traffic, but you need to make sure that you understand how it works. Since you pay for every clickthrough that visits your site instead of every conversion, you need to make sure to choose the right keywords and have a landing page geared towards lead conversion.

Search Engine Optimization

SEO represents a longer-term strategy to increase your Google ranking organically. Instead of relying on paid ads, an SEO campaign takes advantage of Google’s algorithm to put you near the top for popular search terms.

Since SEO generates organic growth, you can still the results on your business after you’ve stopped actively investing. However, SEO does have the downside of taking several months to implement, especially when done correctly by a knowledgeable marketing company.

Which Method is the Best for Your Cleaning Company?

Since SEO takes a long time to get up and running, you can invest in PPC for the short-term gains and then slowly phase out the paid ads as your SEO strategy starts to generate organic traffic.

SEO and PPC work synergistically, each making up for the weaknesses of the other. Both have their place in a marketing campaign, and each will produce excellent results if implemented correctly. To get the best results, why not let Clicks Geek handle your marketing for you? We’ll find the right solution for your marketing needs and take your business to new heights. Call us at 917-310-1597 for a free consultation.