The water damage restoration business is a highly competitive industry. For you to keep your company’s head above water, you need to have more than stellar work ethic. Without a clear water damage marketing plan, finding success will be next to impossible.
In this post, we’ll look at advanced online marketing strategy tips to keep your leads flowing.
Audit Your Website
Believe it or not, your website is your top lead generation tool. A professional site that operates flawlessly helps inform customers and drive sales. When you exude professionalism, it reassures potential clients that your water restoration business pays attention to details.
Your website also acts as a siren for search engines, tempting them with the promise of great content for web users. On the other hand, poorly-designed, outdated websites send your organic traffic down the drain.
If your website hasn’t been updated in a while, consider the following:
- Consult a professional about an SEO audit and possible redesign
- Assess how quickly your pages load
- Review the overall look of the website – it should look professional and uncluttered
- Check if the site is secure or not – if not, get an SSL certificate ASAP
- See if finding information is easy
- Ensure your contact details are prominently displayed on every page
- Include a list of water damage restoration services and examples of your work
- Upload images or videos of your water damage restoration contractors at work
Boost Your Efforts with Paid Advertising
Once your website is squared away, it’s time to send traffic to it. Pay per click marketing (PPC) is still one of the most effective strategies for drumming up water damage leads. It’s a tried-and-true formula that, when effectively applied, puts your restoration company in front of willing buyers.
Using Google Ads is perfect for getting traffic to your website until your search engine optimization efforts pay off. To use these ads, you simply choose the target keywords and bid amount. Since ads go directly to the top of pages, you will easily outrank other restoration companies in the search results.
Pay Attention to Local SEO
Supplement your PPC marketing results by claiming your Google My Business page. This step is one of the simplest, most impactful internet marketing moves you can make.
Google provides your company with a simplistic web page and the opportunity to confirm your business address. By carefully completing your details and optimizing your information, you improve your chances of ranking well in local searches.
Provide Valuable Information
Your digital marketing strategy would not be complete without content marketing. Content marketing entails creating valuable resources for your clients. Your webpages should offer useful information for humans, not be full of damage restoration marketing jargon for search engines.
Your content should position your company as a subject matter expert. You and your team can provide tips and tricks to help clients looking for water damage companies. For example, your firm can provide a checklist of signs that indicate water damage or a guide on making small repairs at home.
You could tie together blog posts, videos, and social media marketing to drive more organic traffic to your business.
Plug the Leaks in Your Lead Funnel Today
Contact the team at the Clicks Geek marketing agency to help you boost your digital marketing efforts. Our marketing professionals will work with you to create a cost-effective strategy that takes your business to the next level.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
