Finding the right white label PPC partner isn’t just about cost—it’s about protecting your margins while delivering results that keep clients around. Price too high and you lose deals to competitors who undercut you. Price too low and you’re working for pennies while your fulfillment partner takes the lion’s share. The sweet spot? A pricing structure that lets you markup services 50-100% while still offering competitive rates to your clients.
This guide breaks down 9 white label PPC providers with transparent pricing models, helping you find a partner that matches your agency’s budget and growth trajectory. We’ve evaluated each based on pricing clarity, what’s actually included in those fees, minimum spend requirements, and overall value for agencies at different stages.
1. Clicks Geek
Best for: Performance-focused agencies prioritizing lead quality and conversion optimization over vanity metrics
Clicks Geek is a Google Premier Partner agency offering white label PPC services with a conversion-first approach that emphasizes qualified leads over raw traffic volume.
Where This Tool Shines
The standout difference here is the CRO expertise baked into every campaign. While most white label providers focus on managing ad spend and reporting clicks, Clicks Geek approaches PPC as a revenue system—optimizing landing pages, testing conversion paths, and prioritizing lead quality metrics that actually matter to your clients’ bottom lines.
The Google Premier Partner status signals proven expertise and access to beta features, but it’s the results-focused methodology that makes this partnership valuable. If your agency sells on performance rather than activity reports, this alignment matters.
Key Features
Google Premier Partner Status: Access to advanced support, beta features, and credibility that helps close agency deals.
CRO-Focused Campaign Management: Every campaign includes conversion optimization, not just traffic generation.
Performance-Based Approach: Metrics focus on qualified leads and revenue impact rather than vanity numbers.
White Label Reporting: Client-facing reports and communication support that maintains your agency branding.
Multi-Platform Coverage: Manages both Google Ads and Facebook campaigns under one partnership.
Best For
Agencies that position themselves as growth partners rather than order-takers. If your sales process emphasizes ROI and you need a fulfillment partner who can back up those promises with actual conversion optimization, this fits. Also ideal for agencies with higher-value clients where lead quality matters more than lead volume.
Pricing
Custom pricing based on your client portfolio size and complexity. Contact directly for agency partnership rates that scale with your business.
2. White Label Agency
Best for: Agencies wanting predictable monthly costs without percentage-of-spend uncertainty
White Label Agency offers full-service white label PPC with flat-rate monthly pricing that makes margin calculations straightforward.
Where This Tool Shines
The flat monthly fee structure eliminates the guesswork from your pricing strategy. You know exactly what each client costs you, making it simple to set agency rates with consistent margins. This predictability helps when you’re pitching retainer agreements or building financial projections.
Their dedicated account manager model means you’re not dealing with ticket systems or rotating contacts. You get one person who knows your agency’s clients and can communicate directly when issues arise.
Key Features
Flat Monthly Fees: Per-client pricing that doesn’t fluctuate with ad spend increases.
Dedicated Account Managers: Direct access to a specific person managing your client portfolio.
White Label Reporting Dashboards: Branded client reports that look like they came from your agency.
Google and Microsoft Ads Management: Coverage across both major search platforms.
Best For
Agencies that prefer fixed costs over percentage-based pricing. Works well if you have clients with varying ad budgets but want consistent fulfillment costs across your roster.
Pricing
Flat monthly rates starting around $500-$800 per client depending on campaign complexity and platform coverage.
3. That Company
Best for: Established agencies managing larger client budgets who prefer percentage-of-spend pricing
That Company is a veteran white label provider using percentage-of-spend pricing that scales naturally with client growth.
Where This Tool Shines
With over a decade in the white label space, they’ve refined their processes to the point where onboarding is smooth and ongoing management requires minimal agency oversight. The percentage model works in your favor when clients scale up—your revenue increases without renegotiating contracts.
Regular strategy calls are included rather than being add-on services. This means you can bring strategic questions or client concerns directly to the team managing campaigns, not just receive reports and hope for the best.
Key Features
Percentage-of-Spend Pricing: Fees scale proportionally with managed ad budgets.
10+ Years Experience: Established processes and proven track record in white label fulfillment.
Comprehensive Onboarding: Structured process for bringing new clients into the system.
Regular Strategy Calls: Scheduled discussions about campaign direction and optimization opportunities.
Best For
Agencies with established client bases managing $5,000+ monthly ad spends per client. The percentage model becomes cost-effective at higher budgets, and the strategic support helps justify premium agency pricing.
Pricing
Typically 10-15% of managed ad spend with minimum monthly requirements per client.
4. Vendasta
Best for: Full-service agencies bundling PPC with multiple marketing services on one platform
Vendasta combines white label PPC with a broader marketing platform designed for agencies offering multiple services.
Where This Tool Shines
The platform approach means you’re not just buying PPC fulfillment—you’re getting access to an entire marketplace of services you can resell. If your agency offers SEO, social media, reputation management, and PPC, managing everything through one system simplifies operations considerably.
The built-in CRM and sales tools help manage the agency side of your business, not just client fulfillment. This makes Vendasta more of a business operating system than a simple white label provider.
Key Features
All-in-One Marketing Platform: Single system for managing multiple service offerings.
PPC as Bundled Service: Paid advertising integrates with other marketing services.
Fulfillment Partner Marketplace: Access to multiple providers for different services.
CRM and Sales Tools: Built-in systems for managing your agency operations.
Best For
Agencies offering comprehensive marketing services who want to consolidate vendors and platforms. Less ideal if you only offer PPC, but powerful if you’re building a full-service agency.
Pricing
Platform subscription fees plus per-service fulfillment costs. PPC services are priced separately based on scope.
5. SEOReseller
Best for: Budget-conscious agencies building their PPC practice or serving smaller clients
SEOReseller offers tiered pricing that creates a lower barrier to entry for agencies adding PPC services.
Where This Tool Shines
The tiered structure based on ad spend means you can start small and scale up as your PPC practice grows. This removes the risk of committing to expensive minimums before you’ve proven demand among your client base.
Combined SEO and PPC packages let you bundle services under one vendor relationship, simplifying operations and potentially negotiating better rates when buying multiple services.
Key Features
Tiered Pricing by Ad Spend: Costs scale with client budgets rather than flat high minimums.
White Label Dashboard Included: Branded reporting without additional platform fees.
Combined SEO and PPC Packages: Bundle services from one provider.
Lower Barrier to Entry: Accessible pricing for agencies testing PPC services.
Best For
Agencies in growth mode who want to add PPC without major upfront commitments. Works well for testing demand before investing heavily in paid advertising services.
Pricing
Tiered monthly fees starting around $300-$400 for smaller accounts, scaling up based on ad spend levels.
6. InvisiblePPC
Best for: Agencies specializing in Google Ads who want focused expertise without multi-platform complexity
InvisiblePPC focuses exclusively on Google Ads management with straightforward per-client pricing.
Where This Tool Shines
The Google Ads specialization means deep expertise in one platform rather than surface-level coverage across many. If your clients primarily need search and display advertising, this focused approach often delivers better results than generalist providers.
Training resources for your sales team help them sell PPC services more effectively. This isn’t just fulfillment—they’re helping you build the capability to close more PPC deals.
Key Features
Google Ads Specialization: Deep expertise in one platform rather than spreading across many.
Simple Per-Client Pricing: Straightforward fees without complex calculations.
Sales Team Training Resources: Materials to help your team sell PPC services.
Slack-Based Communication: Real-time collaboration through familiar tools.
Best For
Agencies whose clients primarily need Google Ads rather than multi-platform campaigns. The training support makes this especially valuable if your team is newer to selling PPC.
Pricing
Per-client monthly fees; contact for current rates based on your client portfolio.
7. Rocket Driver
Best for: Agencies managing campaigns across Google, Facebook, and Microsoft with varied client needs
Rocket Driver provides multi-platform PPC coverage with flexible pricing tiers that adapt to different service levels.
Where This Tool Shines
The multi-platform support means one partner relationship covers most paid advertising needs. Whether clients need search ads, social campaigns, or both, you’re working with one fulfillment team rather than coordinating multiple vendors.
Social media management add-ons let you expand service offerings without finding additional partners. This bundling capability helps agencies build comprehensive marketing packages.
Key Features
Multi-Platform PPC Support: Google, Facebook, and Microsoft Ads under one provider.
White Label Client Portal: Branded dashboard for client access to reports and performance data.
Flexible Pricing Tiers: Different service levels to match client budgets and needs.
Social Media Management Add-Ons: Expand beyond paid advertising with organic social services.
Best For
Agencies with diverse client portfolios requiring different platform combinations. The flexibility works well when client needs vary significantly.
Pricing
Tiered pricing based on services selected and ad spend levels across platforms.
8. DashClicks
Best for: Agencies wanting both fulfillment services and business management tools in one system
DashClicks combines an agency management platform with a fulfillment marketplace for PPC and other services.
Where This Tool Shines
The software-plus-services model addresses both sides of agency operations. You get tools for managing your business alongside access to fulfillment partners who execute client work. This integration reduces the complexity of running multiple systems.
The marketplace approach gives you options—multiple fulfillment providers compete for your business within the platform, potentially driving better quality and pricing.
Key Features
Agency Management Platform: Tools for running your business included with fulfillment access.
Fulfillment Marketplace Model: Multiple providers compete within one system.
White Label Client Dashboard: Branded portal for client reporting and communication.
Multiple Service Categories: PPC alongside SEO, web design, and other offerings.
Best For
Agencies that value having business management tools integrated with fulfillment services. Works well if you’re building systems and want everything connected.
Pricing
Platform subscription fees plus fulfillment costs. PPC packages vary based on scope and provider selected.
9. Boostability
Best for: Agencies serving small business clients with lower ad budgets and high client volume
Boostability specializes in white label services designed for agencies managing many small business accounts.
Where This Tool Shines
Lower minimum ad spend requirements make this accessible for small business clients who can’t justify $5,000+ monthly budgets. If your agency serves local businesses spending $1,000-$2,500 monthly on ads, this pricing structure works where others don’t.
The volume-focused approach means their systems are built to efficiently manage many smaller accounts rather than a few large ones. This efficiency translates to competitive pricing at lower spend levels.
Key Features
Lower Minimum Ad Spend Requirements: Accessible for small business budgets.
High-Volume Small Account Design: Systems built for managing many clients efficiently.
Automated Reporting: Streamlined reporting reduces manual work at scale.
Partner Training Programs: Resources to help your team sell and support small business clients.
Best For
Agencies with business models based on high client volume at lower individual spend levels. The economics work when you’re managing 20+ small accounts rather than a handful of large ones.
Pricing
Competitive pricing designed for smaller accounts and volume partnerships. Structured to be profitable at lower spend levels.
Making the Right Choice for Your Agency
The right white label partner depends on your agency’s positioning and client profile. If you sell on performance and need a partner who prioritizes conversion optimization over activity metrics, Clicks Geek aligns with that results-focused approach. Their CRO expertise means you’re not just buying campaign management—you’re partnering with specialists who optimize for the metrics that keep clients around.
For budget-conscious agencies building their PPC practice, SEOReseller’s tiered approach removes the risk of expensive minimums while you prove demand. The lower barrier to entry lets you test PPC services without major upfront commitments.
Agencies serving small business clients will find Boostability’s lower minimum requirements essential. When your typical client spends $1,500 monthly on ads, you need a partner whose pricing makes those accounts profitable.
Calculate your target markup before committing to any provider. Most agencies need 50-100% margins over fulfillment costs to cover sales, account management, and overhead. A $500 fulfillment cost means charging clients $750-$1,000 monthly. If that pricing doesn’t work in your market, find a provider with lower costs or focus on higher-budget clients where percentage models become more favorable.
The percentage-of-spend model from providers like That Company scales naturally as clients grow. Your revenue increases when client budgets expand without renegotiating contracts. This works brilliantly for established agencies with clients spending $5,000+ monthly, but creates challenges with smaller accounts where percentages don’t cover the actual work required.
Platform-based solutions like Vendasta and DashClicks make sense when you’re offering multiple services. The integration simplifies operations, but you’re paying for capabilities beyond PPC. If you only offer paid advertising, the platform fees may not justify the convenience.
Tired of spending money on marketing that doesn’t produce real revenue? We build lead systems that turn traffic into qualified leads and measurable sales growth. If you want to see what this would look like for your business, we’ll walk you through how it works and break down what’s realistic in your market.
Want More Leads for Your Business?
Most agencies chase clicks, impressions, and “traffic.” Clicks Geek builds lead systems. We uncover where prospects are dropping off, where your budget is being wasted, and which channels will actually produce ROI for your business, then we build and manage the strategy for you.
