Yes, Landing Pages Rule!
If you’re currently asking yourself,”Will A Landing Page Increase My Pay Per Click Conversion?”, then you’re very serious about your marketing efforts and want to make the most of them. The truth is that landing pages not only get you a lower CPC, but also a much higher conversion rate. It’s important though to focus on creating a great relationship between your ad and the content on your landing page. As a result, you’ll not only increase the message match for Google (AKA Quality Score), but also for the people visiting the page.
In fact, did you know that about eighty percent of paid search traffic is sent to just one of the following types of pages:
1. A product detail page.
2. A shopping cart page.
3. A registration or sign-up page.
4. The company’s homepage.
What does this mean for you?
Well, if you fall into any of these categories, then you’re currently wasting a lot of money. It also means that approximately twenty percent of traffic gets sent to promotion specific land pages. Sure, a lot of marketers are aware that conversion rates can be easily increased through landing pages, but are you aware they can also affect your QS? This will results in a lower CPC. Landing pages are the ones which generally increase conversions for your online campaigns and the reason they do that is because they have the power to persuade visitors.
So Will A Landing Page Increase My Pay Per Click Conversion if I use them correctly?
Of course!
Just make sure you do your part and Google will do the rest.
Main reasons why landing pages increase conversions
There are two main reasons why landing pages increase conversions and one of them is message match and the second is subject focus. Most people spend about five seconds on your landing page before they decide what to do. If you don’t offer them a headline that matches the message of your ad, they’ll certainly leave. Also, your content should focus deeply on their problem. If it’s not, then they won’t stick around. So to answer your question, yes, they will increase your PPC conversion rates, dramatically.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
