Whether you’re a new property investor or one with ample experience, you must embrace real estate marketing strategies if you want your business to reach your target market and succeed. Your marketing plan will guide you in promoting your business to generate leads, create more revenue, and build a more substantial professional reputation. Consider adding these tools to your real estate marketing plan to improve your business’s credibility and craft a solid online presence.
Identify Your Target Audience
The first step investors should take is to identify their target audience. Understand your business’s focus to ensure that you don’t waste a necessary resource on anyone who cannot use your services. Consider the following to help you determine the type of market that may use your services:
- Buying experience
- Age
- Income
- Location
- Search criteria
Build an Investor Website
Once you know who your audience is, you need a website full of information that caters to your audience. Your real estate business must have a website to boost its credibility and collect leads for motivated sellers. The site must also have an enticing professional design and have plenty of content, including:
- An “About the Company” page
- A “Contact Us” page
- An introduction to the company
- Content, such as blogs, videos, and how-to posts related to the real estate industry
- Clickable links to social media
- A link to enable email marketing
- Testimonials from previous clients
Failing to create an engaging website can cause potential clients to deem your site unprofessional and seek services elsewhere.
Embrace Search Engine Optimization (SEO)
All real estate marketing plans should also turn to SEO to allow people to find your website on Google and other search engines with ease. Make sure you optimize your website by:
- Including relevant keywords in your page’s headings, titles, and links
- Crafting niche pages and blogs about real estate investing
- Strategically incorporating relevant keywords in your content
The more you optimize your website, the more likely it will show up when people search for terms like “real estate agent” or “real estate investment.”
Include Google Ads in Your Real Estate Marketing Plan
Direct mail marketing and bandit signs are highly effective outside marketing strategies for real estate investors, and you should include them in your budget. Paper mail isn’t the only way to reach new clients, though. It would be best to have Google Ads in your real estate investor marketing budget to reach people who search for services online.
A structured advert campaign through Google Ads puts your website front and center to anyone who searches for keywords related to your real estate investing business, such as “investors near me” or “real estate company near me.” These people are more likely to click on an ad for a service they actively need. When they click on it, it will take them to a particular landing page with more details about the service and perhaps an offer to entice them to buy your services.
Take control of your real estate investor marketing strategies by turning to our certified team at Clicks Geeks, a Google Premier Partner Agency. We have vast experience managing high budgets for Google Ads and use the latest tactics to craft successful ad campaigns that generate the highest leads. We also create custom landing pages designed to convert potential clients into buyers.
Stay ahead of your competitors and enhance your marketing efforts by calling us today at (917) 310-1597.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
