Top Challenges to Address When Developing a Marketing Plan for Plumbing Companies

Incorporating plumbing marketing efforts into your daily operations is critical if you want to grow your business. If you don’t have the resources to hire expert marketing services, you will need to market your business yourself.

However, as a plumbing business owner, formulating and implementing effective marketing strategies can be challenging. If you don’t have a digital marketing background, you may not know which strategies apply to your business.

When it comes to marketing for plumbers, the focus is on targeting a local market. Below, we look at the most effective plumbing marketing ideas to get more leads and grow your plumbing company.

Optimize Your Website for Conversions

Your plumbing website is at the foundation of your internet marketing endeavors. Your website plays several crucial roles, with lead generation being the most significant. Your site content should clearly communicate the benefits and value of your plumbing services with a call to action after each content section.

Your site navigation should be simple and effective, and it should direct your visitors to a place where they can effortlessly contact you. Incorporate an on-site email capturing feature—for example, a popup asking your visitors to sign up for your newsletter. You should also add a contact form that visitors can use to request a free estimate.

Search Engine Optimization: Appear on Page One for Local Searches

SEO is one of the best plumber marketing strategies to generate a consistent and organic stream of traffic to your site. The objective of this plumbing marketing plan is to boost your ranking on the search engine’s results pages and improve your online visibility. When people search for the plumbing solutions you offer, they’ll easily find you and click on your link.

The most important SEO strategies to implement include:

  • Keyword research
  • Content creation around topic clusters
  • Improving your site’s user experience by improving page loading speeds
  • Ensuring that your site security is in place
  • Building links from authority pages to your site
  • Optimizing your site for mobile

Make sure that you optimize your Google My Business listing as part of your optimization strategy. You can add your location on Google Maps and your business contact information. If you provide exceptional customer service, ask your clients to write online reviews on your Google My Business Listing.

Develop a Social Media Marketing Strategy

Facebook and other social media platforms are ideal for creating an online community and interacting with your audience. While social networks are not ideal as web traffic sources, they allow you to keep a finger on the pulse of your target market’s wants and needs.

Open business pages on relevant social platforms and post content every day. You should also respond to any messages, comments, and questions you receive.

Market Your Plumbing Business with Emails

Email marketing is an effective method for marketing promotions, services, and referral programs. When formulating a marketing email, you should aim to provide your recipient with as much value as possible. If possible, follow a proven schedule to ensure that you don’t spam your audience.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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