PPC vs. SEO for Paving Services: How To Use Both to Get More Clients Online

How do you spread the word about your paving company? This is a question every service business owner thinks about when trying to attract more customers to their company.

The answer is digital marketing. Everyone has a smartphone that they spend hours using every day. As a business, you want to be able to capture your customer’s attention on any device. This is the beauty of digital marketing.

PPC and SEO are the hottest digital marketing agency trends in the world today. Knowing how to get the most out of these techniques can drive your business through the next decade.

PPC for Paving Services

PPC stands for pay-per-click, a paid search marketing model offered most notably through Google Ads (formerly Google AdWords) and social media platforms. The essence of this type of campaign is to place your website at the top of popular Google search results pages in your industry. This will increase your visibility for your target audience and make it easier for customers to find you.

Furthermore, your PPC campaign can customize who you want to see your website using demographic filtering to focus the campaign by age, gender, and interests. This ensures that people who have a better chance of purchasing your service will see your ad. Demographic targeting is also beneficial in social media marketing, which will place your ad on the social media (e.g., Facebook) news feed of people who fit your criteria.

This approach will often result in a clickthrough to your website’s landing page, where prospective clients will find your paving service information as well as your phone number and email address. Make sure that your landing page is primed to convert these visitors into paying customers!

Search Engine Optimization for Your Paving Business

Search engine optimization is a similar but complementary technique that’s better as a long-term strategy for boosting traffic to your landing page. SEO is an organic search method built to last. It focuses on optimizing your website for search engines through focused keywords, effective copywriting, a clean architectural structure, and relevant content. You may need a professional to help set up your site for SEO.

Once you start ranking on your keyword’s search engine results pages, you’ll usually stay a top option for a long time. This is a huge plus as it will expose your company to relevant customers and productive traffic every day.

How to Use Both Digital Marketing Methods

The key to mastering digital marketing is to use a combination of both SEO and PPC marketing techniques. It’s important to note that both methods provide valuable data for your company. Paid-ad campaigns let you see results in real-time, such as click-through-rates that show you how customers are interacting with your website. This will let you know what is drawing customers to your SEO company site.

Similarly, SEO gives info such as bounce rate, which is the number of customers who leave your site after viewing only one page. This shows you how effective your website is at conversion.

In short, SEO and PPC will both give you relevant data to improve your future SEO and PPC campaigns, help you understand your customers better, and identify new leads which whom to follow up.

Clicks Geek Can Help Your Pay Per Click Campaign

PPC and SEO campaigns can be trickier than you think. At Clicks Geek, we help businesses with their online marketing strategies by sharing insider tips about meeting your marketing goals.
Give us a call today at 917-310-1597!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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