Marketing Plan for Mold Removal Companies: A Brief Guide for New Business Owners

When a homeowner suffers from unexpected water damage, he wants to find a mold removal business as quickly as possible to prevent further damage to his property. These online marketing techniques can help you develop a long-term plan for making sure that your new mold removal business keeps a visible position at the top of local search pages.

Email Marketing Strategies

While you may already be familiar with using an email marketing campaign, it remains a reliable way to build brand awareness in potential clients and engage previous customers. You can include detailed information about your mold damage restoration services to inform customers and demonstrate your expertise in the field.

Emails are also easy to customize to fit your target audience. Using them gives you the flexibility of being able to cater to the specific needs of potential customers as well as to retarget leads that failed to convert. The best part of marketing with direct emails is avoiding printing costs and postage fees to give you a great return on investment value.

Increase Company Visibility on Social Media

When managing social media pages for your mold removal business, having a large number of followers is less important than being able to engage your target audience when they need mold removal services. You can interact directly with customers every day to answer their questions about your mold remediation company and its services. Regular content such as blog posts and pictures increases your search rankings and cultivates your company as a trusted expert in the restoration industry.

Efficient Website Design

Your website is often how clients get their first impression of your mold remediation business, even before contacting you by phone. To avoid a high bounce rate that can negatively impact your search ranking and increase lead generation, your restoration company website should have a clean design that is easy to navigate.

Make sure that your most important services and contact information such as a phone number are easily and immediately visible. Contact information and your business name should be consistent across all of your internet marketing platforms. You can also increase conversion rates by including a call to action on every page.

Create a Google My Business Page

Taking advantage of creating a free Google My Business page is an easy way to improve your ranking compared to other restoration companies in local Google searches as well as Google Maps. It gives your customers an easy way to access your contact information and service descriptions from their search page. You can also include photos and relevant mold remediation content to rank higher in searches and provide information to potential clients.

Your Google My Business website is also a convenient platform to engage with customers through reviews. Positive reviews make your business more relevant to the Google search algorithm and build trust in your company. Even poor reviews give your company the chance to respond in a way that shows that you care about your customers’ experience and want to help fulfill their needs.

If you need help organizing an online marketing strategy for your new business, contact us at Clicks Geek. Our team will improve your ad campaigns with internet marketing services such as pay-per-click advertisements and search engine optimization.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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