To grow your junk removal service, you need to embrace marketing strategies to reach potential customers online. Most people turn to the internet seeking junk removal services, so it makes sense to use search engine optimization (SEO) to drive traffic to your website and turn casual online views into paid services. As a business owner, you should perfect several aspects of your junk removal business plan, which you can learn about below.
Junk Removal Business Website
Your website is the first impression your junk removal company will make on potential customers, so it should be fast, visually attractive, and fully functional for all users, whether they view the website on a cell phone, tablet, or computer. Every part of the site should enhance the user experience and set your junk removal business apart from others in the industry.
Here are some must-haves for your junk hauling business:
- An “About the Company” page
- An introduction to the team
- Links to social media platforms
- Industry-related content
- Customer reviews
Your website should also have a page with your business name, phone number, and other contact information to ensure your customer base can reach your staff. You should also make sure your website’s content features keywords to boost its search engine rankings.
Content Marketing and Organic Search Engine Optimization
Your marketing strategy should include original content designed to describe your business and services while enticing viewers to use your services and increase your junk removal sales. The content should be well-written, relevant to your industry, and incorporate specific keywords in its titles, headings, and body.
You can grow your business organically by creating search engine optimized content. Blogs, how-to guides, infographics, and lists can boost your Google rank and feature your website on the first results page, improving your business’s visibility. When people search for terms like “junk removal business near me,” your website and content will top the results list.
You can reach your target market through pay-per-click advert services like Google Ads. When people search for specific keywords relating to your company, an ad will display on the top of the results page. When viewers click the link, they will go to a landing page on your website about the topic or a page detailing a special offer.
Google Ads is vital to your business listing and conversion rate because it targets people who are most likely to use your service. Instead of hoping someone comes across your website, these adverts put your business directly in front of people who need your services now.
You will only pay for clicked ads, but the ROI makes up for the cost. You can adjust your budget and set up ads for specific dates and times to generate leads when you need them the most.
If you are ready to grow your local junk removal business, turn to our team at Clicks Geek. We are a Google Premier Partner Agency that specializes in managing high-volume budgets for successful ad campaigns. Our team is certified in Google Ads, and we build custom landing pages to generate more leads and increase your conversion rate. Begin your next ad campaign by calling (917) 310-1597 today.