Surviving the initial shock of the COVID-19 was trying for those in the transportation business. Now that the adjustment period is over, it’s time to start thriving again. It’ll take a little effort, but with the right marketing plan for auto transport companies, it’s possible to bring in more customers than before.
This post will show you the most effective low-risk strategies to generate high-quality leads for your business.
Audit Your Business Website
Ten years ago, your webpage was a useful afterthought. Today, it’s an essential business marketing tool. Ensuring that you have a robust digital presence is the modern version of an old Yellow Pages ad. Take full advantage of this 24/7 advertisement by:
- Opting for a professionally designed transportation service site
- Making sure that your website displays and functions well on mobile
- Reducing load speed by as much as possible
- Providing full contact details and possibly integrating online scheduling software
- Keeping the layout simple and easy to follow
- Providing social proof in the form of images and testimonials
PPC Adverting Delivers Customers in One Click
Pay-per-click marketing is a tool on which you can rely. Paying the search engines to display your ads is the surest way to get them in front of the right audience. With careful targeting, it’s possible to create high-impact campaigns for minimal cost.
You may further stretch your advertising dollar by only paying for clicks on the ads, not impressions. Unlike search engine optimization, the results are instantaneous. It’s the only marketing method that ensures that you hit the top spot on the page.
Social Media for Auto Transport Services
Whether you provide personal or business transportation services, it makes sense to maintain a social media presence. Regular posts keep the name of your service fresh in the public’s mind without the need for ads.
Having a LinkedIn page is particularly important for businesses in the B2B industry. Clients often use LinkedIn when they question the credibility of a car service within the industry.
When providing personal transport services, maintaining a second social media makes sense. Choose the site on which your target market is most active and commit to posting regularly.
Use GMB to Transport Traffic to Your Site
A Google My Business page is free. If you don’t claim yours, Google will create one with whatever details it scrounges up online. Make sure that people get the right impression of your business by maintaining your page.
Post transportation-related articles or special regularly offers to keep the site looking fresh. Incorporate GMB updates into your ads plan to present a cohesive company picture at every level.
Use Email Campaigns to Update Customers
Supplement your campaigns with well-timed emails. Use this low-cost tool to:
- Advertise new articles on your blog
- Confirm booking requests for individuals and business customers
- Provide offers relevant to the customer concerned
- Ask for business reviews
Engage Clicks Geek to Gear Up Your Marketing Efforts
Strategize with our professional team by clicking on the link on this page. Submit your name, best contact number, and company email address, and we’ll get in touch with you to discuss a marketing strategy for your transportation service.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
