Many junk removal companies are struggling to distinguish themselves from the competition – and losing customers as a result. If you want your junk removal business to flourish, you need to attract new customers and make your service memorable.
The best way to grow your junk removal business is to invest in various digital marketing strategies. The more people you can reach, the more people will want to use your junk removal service.
Focus on Website Design
It’s 2021, so having an online presence is essential since most people do their research online to find service providers. While social media pages are helpful, too, they don’t take the place of a primary company website serving as the go-to site to which all your ads and social media should point customers.
It’s not enough to have a simple website with your phone number and a short list of your junk removal services. What’s essential is having a professional-looking landing page with visual style and appeal that contains significant information about your services. You’ll need contact information and a customer request form. Be sure to make sure your site is mobile-friendly, attractive, and easy to use since many people will access it via their phones.
Search Engine Optimization
Even if you don’t get heavily into search engine optimization (SEO), understanding the basics of optimizing your site is essential. Knowing what content marketing is and how your website affects your search engine ranking can go a long way to making sure your marketing efforts don’t go to waste. This approach ensures that your site will come up on the first page of organic search results if a customer inputs particular search terms. SEO is a critical way to get more eyes on your website.
Use Google Ads
The junk removal industry is crowded and competitive, so you need to use every marketing strategy in the book to succeed. One effective way to get your website seen is to use Google Ads, which is a form of pay-per-click (PPC) advertising.
How does Google Ads work? You bid to Google to consider your ad for a particular keyword. Once set up, your ad will appear among the paid listings that keyword will bring up in search results. If and only if a customer clicks on your ad, you’ll pay Google an agreed-upon rate (average is $1-2 per click). The more customers click on your ad, which leads them to your website, the larger your customer base becomes.
Google Ads are great for getting eyes on your junk removal business, but you still have to do the work at the level of your website to convert these leads into paying clients.
Connect with Customers
Every junk removal company needs to have its listing in large directories. A Google My Business listing can help get your contact details and business to reach a wider audience. Large directories have a specific junk hauling business category, so people who specifically want junk removal will find your company with ease.
Don’t Neglect Social Media
Social media is a great way to build a bond between your business and potential clients. You or team members should post regularly and interact with customer comments on Facebook and Twitter and encourage feedback on your company and your services.
Have a Distinctive Brand
Brands like “College Hunks Hauling Junk” and 1-800 GOT JUNK are memorable. Smart branding can make all the difference, so consider what can set your small business apart from other junk removal services.
You don’t need to try and set up an entire marketing campaign by yourself. Get in touch with our professional digital marketing team at Clicks Geek to find out how we’ve helped other small businesses like yours grow beyond their wildest dreams.
Ed Stapleton Jr.
http://clicksgeek.comEd Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.
