Google Ads Training Academy is the same playbook we use internally, packaged as a step-by-step video course. Over-the-shoulder trainings, a proven templated setup, and the exact optimization cadence that keeps campaigns producing.
Watch the course intro, 2 minutes
No matter your current Google Ads skill level, this course walks you through building Google Ads campaigns from scratch, in any niche. We'll teach you how to set campaigns up, how to get them running smoothly, how to keep them producing leads, and how to diagnose them when they wobble.
A full walk-through of Google Ads Training Academy taught in the order students learn it inside the course. Each module is self-contained video with downloadable resources.
What Google Ads is, how the system works, what the platform rewards, and the lay of the land before you touch a campaign.
What actually decides who wins each impression and how to set bids that hit a target cost per lead without tanking volume.
The three levers that move Quality Score, why it changes your CPC, and how to build ads that Google rewards.
Build accounts with the right structure from the start so scaling up does not mean rebuilding from scratch.
The repeatable framework for headlines and descriptions that get clicked by actual buyers, not tire-kickers.
How the four match types actually behave in the current platform and which to use for each campaign goal.
The negative-keyword routine that stops wasted spend before it hits your card. Starter lists by vertical included.
The templated landing-page pattern that outperforms complex sites, plus the conversion elements that must be on every page.
Wire up conversion tracking, call tracking, and GA4 the right way so every dollar is attributed correctly.
The weekly optimization cadence that keeps accounts profitable. Repeatable steps, not heroic rescues.
Connecting your GBP to Google Ads, using location extensions, and tightening the loop between search + map presence.
Set up remarketing audiences and campaigns to convert warm traffic at lower CPLs than fresh prospecting.
Automate repetitive account tasks with scripts, including the ready-to-run scripts we use internally.
Manage accounts at scale with Google Ads Editor. Bulk edits, copy/paste between accounts, offline work, and QA.
Build a call-only campaign from scratch. Ad setup, bid strategy, tracking, and hours of operation logic.
Create and run an MCC account so you can manage multiple clients cleanly from one login with proper access control.
Bundled with Google Ads Training Academy at no extra cost.
Our favorite must-have tools and softwares — the exact stack we run internally to build, optimize, and report on client Google Ads accounts.
Google Ads Training Academy is taught by Rob Andolina, a Google Partner pay-per-click expert who has been running campaigns for thousands of local business owners and internet-marketing agencies over the past 11 years. (You have probably seen his YouTube videos.) Rob heads up all PPC operations for Clicks Geek alongside his partner, Ed Stapleton, Jr.
The exact skills students walk out with. Every one of these is taught with over-the-shoulder video, then reinforced with the templates and checklists we use internally on live client accounts.
Build accounts with the correct structure from the start, so scaling up doesn't mean rebuilding from scratch.
Understand what actually decides who wins each impression, and how to set bids that hit a target cost per lead without tanking volume.
The three levers that move Quality Score, why it directly changes your CPC, and how to build ads that Google rewards.
The repeatable framework for writing headlines and descriptions that get clicked by buyers, not tire-kickers.
How the four match types actually behave in the current Google Ads platform, and which one to use for each campaign goal.
The negative-keyword routine that stops wasted spend before it hits your card — including our starter lists by vertical.
The simple, templated landing-page pattern that outperforms complex sites, plus the conversion elements that have to be on every page.
Wire up conversion tracking, call tracking, and GA4 the right way, so every dollar is attributed to the ad, keyword, and landing page that earned it.
The weekly optimization cadence that keeps accounts profitable, plus the MCC setup so you can manage multiple accounts cleanly (hello, agency owners).
Quick answers to the questions we hear most often. If yours isn't here, grab the button and we'll sort it out.
Enroll in CourseLifetime access, every future module update included, no upsells, no gotchas. One price, one course, one direct line to the same playbook we run every day.
Enroll in Course for $197 →We’ll look at your market, competition, and goals, then walk you through what it would realistically take (and cost) to get results.
We’ll review your info and call you shortly with straight answers on cost, what you’d need to invest, and whether this is a good fit. No pitch, no pressure.
