A Pro’s Guide to Preparing a Marketing Plan for Dentists

Whether you’re fresh out of school or an established veteran, dental office marketing can help take your practice to the next level. After all, even if you have the best services and prices in the area, they won’t do you any good if potential patients have difficulty finding you.

All successful marketing plans begin with extensive research and preparation. One of your highest goals is getting your website listing to rank in the top half of the first page of Google Search returns when prospective patients search for a dental service in your area. For this to succeed, you need a strong professional website. Here are a few key steps to help you get started.

1 – Conduct Research on Your Practice Using the SWOT Method

SWOT analysis is an excellent tool for marketing research, and each letter stands for a specific aspect of your business – strengths, weaknesses, opportunities, and threats. Here are some examples to give you an idea of the line of questioning involved:

  • What can you offer that no other dentists in your area cant, and vice versa?
  • Are there resources near you that can help improve your practice?
  • Which aspects of your dental practice are lacking?

By accounting for each component, you can better understand your dental office’s unique intricacies and implement a more effective marketing strategy in the future.

2 -Identify the Target Market for Your Dental Marketing Plan

From an entrepreneurial standpoint, it’s in your best interest to strategize your marketing efforts for a specific ideal patient. The more personalized your marketing campaigns, the higher the chance of capturing leads.

What do you specialize in? Are you a general dentist, pedodontist, orthodontist, or periodontist? Make sure that the unique services you offer are in line with the patients you want to target.

3 – Back Up Your Dental Marketing With Solid Branding

With a target audience in mind and sufficient knowledge of your practice, it’s time to build your brand. Even with its importance, many dentists neglect this area of their business. Good branding sets a dental practice apart from the rest and helps patients – both old and new – associate positive experiences with its services.

Since it encompasses every facet of all dental practices, branding takes time, resources, and regular updates. Your practice name, the brand logo, themes, colors, the tone of your social media accounts -everything needs to be cohesive and attractive to your target patients.

4 – Choose Your Dental Office Marketing Campaign

Now that you’ve established the groundwork for your dental marketing plan, it’s time to find the right strategies to grow your practice. Here are some of the most notable options:

Free Methods to Implement (although the design and strategy development may need to be paid for):

  • Search engine optimization (SEO) for your website and content marketing
  • Google My Business listings
  • Social media accounts
  • Email marketing

Paid Methods to Implement:

  • Social media marketing (like Facebook Ads)
  • Influencer marketing
  • Banner ads
  • Website and blog content
  • Pay-per-click (PPC) campaigns

If you’re unsure where to start, PPC campaigns are a great way to attract new patients quickly. In particular, Google Ads is an incredibly effective system because your website listing shows up as an ad at the very top of the search results of Google, the most popular browser used by billions of people.

At Clicks Geek, we can turn your dental marketing ideas into reality. Our team of professionals will help give your practice the attention it deserves with enticing ad campaigns. Give us a call at 917-310-1597 today!


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

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