Marketing Plan for Commercial Cleaning: A Concise Guide

Having a cleaning company may be an excellent way to utilize your skills and build a stable profession, but with so many commercial cleaning services on the market today, how can you guarantee your company stands out? People often turn to the internet to find the goods and services they need, so if you want potential customers to find your commercial cleaning business and use your services, you need to build an online presence.

Besides offering quality services, you need a business plan to position your company as a leader in your industry.

Components of a Cleaning Business Marketing Plan

Below are the essential steps to take to ensure your cleaning business remains relevant.

Google Ads

Google Ads should be a part of every marketing strategy for a commercial or house cleaning business. It’s a digital marketing service that allows companies to bid on advertisement space when people search for specific keywords related to their services. The only ads you pay for are the ones potential clients click.

Google Ads works because people who type in keywords such as “carpet cleaning near me” or “house cleaning service in my area” are more likely to click on an ad based on their request and spend money than someone who discovered the company by chance. By honing in on specific keywords, your ads will reach your target audience with ease. You can also boost your ad budget and choose specific times and days to run adverts so that your business’s call volume will increase when you need it most.

Search Engine Optimization (SEO)

Another critical component of your marketing strategy is local SEO. It’s an effective way to generate traffic to a landing page and turn online viewers into potential clients.

Two ways to make the best use of local SEO are creating a location page on your site and optimizing a Google My Business page. The first option brings people to your site through keywords like “janitorial service near me” or “housekeeping near me.” The latter SEO option significantly increases your business’s presence on Google Maps, allowing it to show up first when someone looks for local cleaning services.


All marketing strategies should also include a business website. It’s not enough to have a simple page online with your company name and contact information. The page must look professional and have an abundance of well-organized information about your services, team, and industry-specific content.

A lack of valuable information and a poor design can cause people visiting your page to think your company isn’t professional or is inexperienced. Instead of hiring your services, they’ll find another business with a better website.

Even though this approach will help you reach your target market, almost 50% of small businesses have little to no online presence, so you have a more substantial edge against your competitors when you build a site.

Social Media Marketing

The marketing efforts for your cleaning service should also include social media. Not only can you run ads on various platforms, but you can also share engaging photos and industry-related content to help you connect with your audience. You can speak to potential clients directly and make sure your business looks appealing and trustworthy.

Don’t rely on word of mouth referrals for your commercial cleaning business. Instead, turn to Clicks Geek, a Google Premier Partner Agency. Our certified team specializes in Google Ads, and we use proven tactics to generate more leads for your company and increase your conversion rate.

Get started today on your next ad campaign by calling (917) 310-1597.


Ed Stapleton, Jr is a ‘Google Partner’ marketing expert who’s sold over 1,500 Google Ads clients and managed millions in ad spend. He heads up the front of the house at his marketing agency Clicks Geek where he manages sales and strategic relationships.

Take your business to the next level with a marketing agency that actually delivers.

Clicks Geek is a U.S. Based marketing agency focused on positive-ROI customer acquisition. If you want to grow your brand through digital marketing, let’s talk!

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As a Google Premier Partner Agency, we’ve joined the cream of the crop in PPC specialists. This designation is reserved for only a small fraction of Google Partners who have demonstrated a consistent track record of success.
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